Read more about the article Uncork the full potential of your business with customer segmentation and provide tailor-made CX
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Uncork the full potential of your business with customer segmentation and provide tailor-made CX

Are you ready for the ultimate key to unlock the door of customer success? Look no further than customer segmentation! This powerful tool is the backbone of strategic planning for any customer success team. It helps them navigate the complex landscape of customer needs and preferences, boosts their efficiency, and enables them to tailor products and services to specific customer groups. By improving customer retention, it's like a road trip with a map that leads you to your destination faster and with fewer detours. Investing in customer segmentation is not just an option, it's a strategic necessity that will elevate your business to the next level!

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Read more about the article The Evolution of Business Relationships: Not B2B nor B2C, but H2H
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The Evolution of Business Relationships: Not B2B nor B2C, but H2H

Are you ready to make businesses more human? This question invites us to embark on a journey of deep reflection. Whether learning to be more empathetic, improving communication, or simply striving to be kinder, becoming more human in business is a worthwhile pursuit. It's about focusing on human connections and creating more meaningful and lasting relationships. So, are you ready to take the first step on this journey? Let's do it together!

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Read more about the article Mastering the Fine Art of Delivering Candid Feedback for better CX and EX
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Mastering the Fine Art of Delivering Candid Feedback for better CX and EX

I often hear that providing feedback is one of the hardest things for most people, both in personal and professional environments. I have to agree, it's quite difficult indeed. And that's why this time I analyze the importance of delivering candid feedback for better customer and employee experience, while exploring the psychological principles behind feedback, including cognitive dissonance, and offer insight into how to navigate feedback effectively.

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Read more about the article The Eternal Search for the Silver Bullet in CX
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The Eternal Search for the Silver Bullet in CX

The pursuit of a silver bullet in customer experience (CX) is a never-ending journey. While there may not be a single solution that works for all, implementing a range of well-planned strategies can significantly improve CX. The pursuit encourages businesses to explore, innovate, and consistently strive to do better. In this article, I explore some key areas of CX in the search for the so-called silver bullet.

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Read more about the article The Story of Jose – A Tale About Customer Experience
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The Story of Jose – A Tale About Customer Experience

The story is about Jose, a Customer Service Manager at TechEase. He understood the importance of customers and treated them with respect, empathy, and kindness. He faced many challenges in bringing a customer-centric culture to TechEase, but he remained steadfast in his pursuit of customer satisfaction. His resilience began to make a difference, and his colleagues started to notice the positive impact of his efforts.

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Read more about the article Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience
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Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience

This time I explore the relationship between Quantum Physics and Customer Experience. Although these two subjects may seem unrelated, there are some fascinating parallels between them. Quantum physics is the study of the very small, but it can teach us some valuable lessons about improving customer experience, which is vital in the global business world.

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Read more about the article The Majestic Dance between AI and Humans in CX
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The Majestic Dance between AI and Humans in CX

In this article, I discuss the importance of human creativity in creating a sustainable and meaningful customer experience. While AI can enhance customer experience, it cannot replace human creativity. Instead, AI and human creativity should work together to create an efficient, personalized, empathetic, and innovative customer experience that touches the heart, captivates the mind, and leaves a lasting impression. When AI and human creativity collaborate, they create experiences that make a difference in the world and to the customers.

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