Read more about the article Effective real-time marketing – Identifying bridges and barriers to success
Working together on project. Two young business colleagues working on computer

Effective real-time marketing – Identifying bridges and barriers to success

Real-time marketing is about engaging with the customer whenever and wherever they are in their buying journey. Making the most of customer data by using analytics to better understand who…

Continue ReadingEffective real-time marketing – Identifying bridges and barriers to success
Read more about the article Navigating the Path to Affinity: Cultivating Client-Centricity in Professional Services
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Navigating the Path to Affinity: Cultivating Client-Centricity in Professional Services

Professional services (PS) and consulting is critical to client experience. But, here’s the question: if your competitors could do the same job, and have similar knowledge, expertise, capabilities and pricing,…

Continue ReadingNavigating the Path to Affinity: Cultivating Client-Centricity in Professional Services