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The Great Illusion: How Reality is Just a Matter of Perspective (and Why It Matters for Customer Experience)
Reality Check!
Ever noticed how two people can experience the same event in completely different ways? From a baby’s giggle to a restaurant wait time, our perceptions shape our reality in surprising ways!
Dive into the fascinating interplay of physics, psychology, and philosophy to uncover how understanding perception is the secret superpower every business needs to thrive.
Join me on this wild ride through Einstein’s relativity, Rashomon-style storytelling, and the art of customer experience!
#Perception #CustomerExperience #BusinessWisdom #Einstein #Storytelling #CX #H2H #TheH2HExperiment

Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack
Turning the Tables on Customer Experience!
In sales, waiting for your customers to come to you is a missed opportunity—think of it as driving without a map!
Embracing a proactive sales process isn’t just a strategy; it’s a way to create meaningful connections. It’s about anticipating needs, offering personalized solutions, and checking in to genuinely add value.
Key takeaway: Reactive sales leave customers feeling like just another number. Proactive sales make them feel prioritized and understood.
Ready to transform your customer interactions and drive loyalty? Let’s chat about how to make every touchpoint intentional.
#SalesStrategy #CustomerExperience #ProactiveApproach #Leadership #SalesSuccess #H2H #TheH2HExperiment #CX

The Tale of Apex Gadgets: A Cautionary Tale of Ignoring Customer Experience
After a refreshing holiday, I’m back with an important reminder for all businesses. Consider the story of **Apex Gadgets**—a once-beloved innovator that lost its way by neglecting customer experience. The founder, Max, focused solely on product innovation, dismissing complaints about poor support.
The launch of the ApexSmart 5000 revealed their oversight, leading to frustrated customers and negative reviews that competitors like NovaTech eagerly capitalized on.
This tale reminds us that regardless of how great your product is, ignoring customer feedback can be detrimental.
As we enter 2025, let’s commit to prioritizing customer experience.
What strategies are you implementing to listen to your customers?
#CustomerExperience #BusinessLessons #Innovation #Leadership #2025Goals #CX #H2H #TheH2HExperiment

The Holiday Customer Experience: A “Home Alone” Analysis
Late to the holiday party? Maybe!
But who says the festive cheer has to stop in December?
Let’s take a page from “Home Alone” to explore some valuable customer experience lessons—because if Kevin McCallister can handle chaos with creativity and humor, so can we!
From the power of personalization to the importance of clear communication, there’s so much we can learn from the iconic movie.
Join me in reliving the magic of the holidays while we gear up our CX strategies for the year ahead!
Grab some popcorn, and let’s enhance our customer journeys—after all, who doesn’t love a little holiday spirit all year round?
#CustomerExperience #CX #HomeAlone #HolidaySpirit #H2H #TheH2HExperiment

Growth vs. Customer Experience: A Dilemma?
Are you struggling to balance growth and exceptional customer experience in your business?
You’re not alone!
Nowadays, the pressure to scale can often overshadow the need for personalized service. But what if I told you that the key to sustained growth lies in enhancing your customer experience?
In my latest article, I explore how evolving customer expectations and effective communication can create a perfect partnership between growth and CX.
Curious to learn how to turn your customer experience into a growth engine?
Let’s discuss how we can embrace this approach together!
#BusinessGrowth #CX #Leadership #BusinessTransformation #LeadershipDevelopment #TeamSuccess #customerexperience #h2h #TheH2HExperiment

Leading a Commercial Team Through Major Transformations
Navigating Change: The Power of Servant Leadership and Change Management in Business Transformations
Changes in business are more than just a buzzword—they’re a necessity! As we introduce new technologies and adapt our strategies, how do we ensure our teams are not just surviving but thriving through these transformations?
My latest article dives deep into the intersection of Change Management and Servant Leadership, offering essential insights for leaders looking to guide their commercial teams through major shifts.
Why Read This?
– Understand the emotional landscape of team members dealing with change.
– Discover the key reasons behind resistance and how to address them thoughtfully.
– Learn how the principles of servant leadership can empower your team, foster collaboration, and create a resilient culture.
Whether you’re facing pushback or seeking to engage your team meaningfully, this guide will equip you with strategies to turn challenge into opportunity!
Let’s embrace change together and create a future where everyone on the team can thrive!
Feel free to share your thoughts!
#ServantLeadership #ChangeManagement #BusinessTransformation #LeadershipDevelopment #TeamSuccess #cx #customerexperience #h2h #TheH2HExperiment

Customer Success Uncovered: How SaaS and Manufacturing Win with Tailored Strategies
🚀 Customer Success: The Secret Sauce for Industry Leaders in SaaS and Manufacturing! 🏭💻
In today’s fast-paced business world, customer success has emerged as a game-changer, shaping how companies foster loyalty, drive retention, and unlock sustainable growth. But did you know that implementing customer success strategies in SaaS and manufacturing industries can be as different as night and day? 🌗
🔑 In SaaS:
With frequent product updates and dynamic customer needs, SaaS teams focus on agility and engagement. They work proactively to educate clients on new features, optimize usage, and deliver immediate value. Think Slack hosting webinars for every feature launch or Zoom empowering users to navigate its evolving tools!
🔧 In Manufacturing:
Here, the game is long-term. Customer success revolves around relationship-building, reliability, and strategic support. Imagine Caterpillar ensuring maximum uptime with tailored maintenance plans or Volvo Trucks leveraging telematics to optimize fleet efficiency over the years.
The secret? Both industries share the same goal: happy, thriving customers. However, their paths to success are uniquely tailored to the nature of their products and customer expectations.
Curious about the specific strategies and real-world examples? Check out my full analysis where I compare SaaS agility with manufacturing’s strategic depth! 💡
👉 How is your company tailoring customer success to its industry? Let’s discuss it! 👇
#CustomerSuccess #SaaS #Manufacturing #BusinessGrowth #CustomerEngagement #CX #CustomerExperience #H2H #TheH2HExperiment

Unicorns Dependency in CX – Here Is How You Avoid This “Trap”
Are you relying on “unicorns” to drive your customer experience?
In business, these exceptional individuals can deliver magic. But what happens when your CX strategy depends on a select few? From inconsistent service to employee burnout, it’s time to rethink our approach!
Check out my latest article, where I explore the hidden pitfalls of relying on unicorns and share strategies to create a sustainable, scalable customer experience. Let’s build a resilient team together!
#CustomerExperience #Leadership #BusinessGrowth #WorkplaceCulture #cx #H2H #TheH2HExperiment #CXUnicorn

May the Customer Experience (CX) Force be with you!
May the CX Force be with you!
Have you ever thought about how the epic journey of Star Wars can transform customer experience strategies?
From understanding the Hero’s Journey to embracing the power of personalization, there’s so much wisdom in that galaxy far, far away! Curious to see how these timeless lessons can elevate your brand and deepen customer connections?
Check out my latest article to explore insights that could change the game for your business.
#CustomerExperience #StarWars #CXTransformation #BusinessInsights #CX #H2H #TheH2HExperience

Building Customer Loyalty Through Strategic Distribution
Customer Loyalty in B2B: The Power of Strategic Distribution!
Ever wondered how distributors and channel partners can shape a brand’s perception and drive lasting loyalty? This article dives into the transformative ways sales teams can leverage strategic distribution channels to meet customer needs and exceed expectations.
Discover how understanding the customer journey, developing multi-channel strategies, and embracing technology can redefine your approach to sales.
Ready to elevate your customer engagement?
#B2B #CustomerExperience #SalesStrategy #CustomerLoyalty #DistributionChannels #CX #H2H #TheH2HExperiment #StrategicPlan #RoutetoMarket #BusinessStrategy

Reflections on The Matrix: A Journey into the Depths of Customer Experience
Join me on a journey through the depths of perception, reality, and choice as we explore how businesses can transform customer interactions and foster loyalty. Discover how themes from The Matrix can inform strategies for enhancing customer experiences and building authentic relationships.
Let’s unlock the secrets to personalized engagement and genuine connections.
Don’t miss out on this thought-provoking read!
#CustomerExperience #TheMatrix #CX #BusinessInsights #H2H #TheH2HExperience

Customer Service + AI = Customer Success 3.0
🚀 Exciting times ahead in customer service!
Discover how the fusion of AI and customer support is shaping the future of customer experiences, creating a powerful Customer Success squad.
From personalized interactions to proactive assistance, AI is revolutionizing customer service as we know it. Don’t miss out on this game-changing evolution!
#CustomerService #customersuccess #cs #customerexperience #AI #Innovation #CX #h2h #TheH2HExperiment

CX Awareness. How Customer-Centric is Your Organization?
🌟 Excited to share an insightful assessment guide on “How Customer-Centric is Your Organization?” 🌟
In today’s dynamic business environment, prioritizing customer satisfaction is essential for success. I’ve developed an assessment guide to help you determine the customer-centricity of your organization.
This guide will provide valuable insights and strategies to enhance your customer-focused approach.
Read the full article here and assess your organization’s customer-centric mindset. Feel free to share your results or insights.
Any feedback is always welcome!
#CustomerCentricity #BusinessStrategy #CustomerSatisfaction #CX #H2H #TheH2HExperiment

The Thrilling Journey of a Customer Experience Leader: The 10+1 list
Are you ready to unlock the secrets of being a successful Customer Experience (CX) leader? If so, I’ve got something special for you! I’ve just shared an in-depth article that delves into the thrilling world of CX leadership and discusses the key actions I undertake daily to drive success and cultivate a customer-centric culture.
In this article, I reveal the ten most impactful actions I regularly undertake as a CX leader, including cultivating a customer-centric culture, understanding customer needs and expectations, designing seamless customer journeys, and harnessing data and analytics to enhance the customer experience.
SPOLIER ALERT! There is one very special extra besides the ten listed actions. You must read to know what it is 😉
If you’re passionate about shaping extraordinary connections, driving meaningful change, and transforming ordinary interactions into unforgettable experiences, then this article is a must-read for you!
Join me on this exhilarating journey of empowerment, innovation, and creating unforgettable experiences. Get ready to embrace the challenge, relish the responsibility, and let the joy of creating unforgettable experiences guide your every step. Together, let’s redefine what exceptional customer service means and become catalysts for transformative change!
Read the full article and let’s embark on this thrilling CX leadership adventure together! 🚀
#customerexperience #cx #collaboration #cxleader #cxleadership #h2h #TheH2HExperiment #Empowerment #Innovation

Harmonizing Success: How Sales Teams Can Collaborate with Internal Teams to Enhance Customer Experience
Are you ready to enhance your sales team’s collaboration with internal departments to elevate the customer experience? Check out my latest article!
I delve into the conflicts that can disrupt customer interactions and provide insightful solutions for achieving harmony between sales and internal teams.
Let’s work together to create seamless customer experiences!
#customerexperience #cx #collaboration #communication #h2h #TheH2HExperiment #Sales

How Stoic Philosophy Can Help You Up Your Customer Experience Game
In this article, I explore practical Stoic principles that can greatly impact customer interactions. From focusing on what you can control to practicing empathy and keeping your ego in check, Stoicism offers valuable insights for delivering exceptional customer experiences.
#CustomerExperience #CX #H2H #TheH2HExperiment #Stoicism #ProfessionalDevelopment

Up level Your CX by Overcoming Unsafely and Mistrust
It’s clear that building trust and safety is crucial for businesses. Recognizing the impact of unsafety and mistrust on customer relationships, businesses can prioritize transparency, ethical standards, genuine connections, knowledge empowerment, and adaptability to address evolving customer needs.
Let’s continue the conversation on enhancing customer experience and fostering a more secure and trusting environment for all, looking deeper into the Polyvagal Theory.
#CustomerExperience #BusinessEthics #TrustAndSafety #CXStrategy #CX #H2H #TheH2HExperiment

Become the King Midas of CX
Become the King Midas of CX Once upon a time in ancient Greece, a king

Listen to your canary
Feel like talking about canaries?
Stress management is not just about personal well-being; it’s a critical component in delivering top-notch customer service.
Come explore with me the vital role of stress management in enhancing the customer experience and empowering your team for success! And understand the connection between stress management and canaries!
#StressManagement #CustomerExperience #EmployeeWellbeing #CX #h2h #theh2hexperiment

MarTech-Driven Transformation: Navigating the Future of Customer Experience
MarTech-Driven Transformation: Navigating the Future of Customer Experience Introduction In today’s fiercely competitive business landscape,

CX Design Matters: The Hidden Key to Boosting Tech Adoption Rates
Designed by DALL·E. All rights reserved © ECXO.org CX Design Matters: The Hidden Key to

Future Thinking: A Complex and Multifaceted Ability that Deeply Influences Customer Experience
Future thinking is not an easy task but the ability to envision and plan for future needs is crucial for delivering superior customer experiences.
Join me as we explore the psychological and societal aspects that shape our approach to future thinking and its implications for customer experience.
#FutureThinking #CustomerExperience #Innovation #CX #h2h #theh2hexperiment

The Heartbeat of a Customer-Centric Organization – Part 2
Hey there again!
Are you ready to join me on an exploration of how self-awareness and situational awareness can totally transform the way we lead? It’s all about understanding ourselves and the world around us, and how that can make us exceptional leaders.
We’ll dive deep into how these qualities can have a huge impact on the success of our organizations.
Don’t miss out – come read the post and let’s start a conversation!
#LeadershipDevelopment #SelfAwareness #SituationalAwareness #TransformativeLeadership

The Heartbeat of a Customer-Centric Organization – Part 1
Embracing the principles of servant leadership is crucial in building a customer-centric organization. Listening, empathy, and a commitment to the growth of people are just a few of the core principles that guide servant leaders in creating exceptional customer experiences. Real-world examples, like Zappos and Southwest Airlines, illustrate the positive impact of servant leadership on employee satisfaction and customer service. Want to know more about what it means to be a servant leader? Check out this article and tell me what your thoughts about it are. I am looking forward to hearing what you think!
#ServantLeadership #CustomerCentricity #EmployeeEngagement #CustomerExperience #CX #EmployeeExperience #EX

To deliver a better Customer Experience, stop reading this article and go to sleep!
Don’t read this article and go to sleep! How prioritizing sleep and well-being in the workplace can lead to a better Customer Experience. Check out these key strategies for creating a supportive sleep culture and fostering long-term employee performance.
#Leadership #EmployeeWellBeing #Productivity #cx #customerexperience #theh2hexperiment

Discovering the Hidden Gems: How to Prime Your Brain for Exceptional Customer Experiences
Did you know that businesses are now using neuroscience to revolutionize their customer experience strategies? By delving deep into the human brain and gaining insights into how customers process information, make decisions, and react to stimuli, companies can create more personalized, engaging, and impactful experiences that resonate with their audience. One way to prime our brains for better customer experiences is by developing emotional intelligence, which has been linked to improved customer satisfaction, loyalty, and word-of-mouth recommendation. Join the CX revolution and explore the fascinating world of neuroscience and its impact on customer experience!
#customerexperience #cx #neuroscience #behaviorscience #h2h #theh2hexperiment

Enhancing Tech Adoption through Exceptional Design
Enhancing Tech Adoption through Exceptional Design Introduction Originally posted at: https://www.eglobalis.com/enhancing-tech-adoption-through-exceptional-design-and-cx/ In the rapidly evolving

Sky-rocketing customer experiences using the power of psychology
Join me on this insightful journey to understand how brands tap into the deepest desires, dreams, and values of their customers, creating an unbreakable bond that sets them apart from the competition. Share your thoughts and let’s dive into a thought-provoking discussion! 🚀
#BrandArchetypes #PsychologyonBusiness #CustomerExperience #EmotionalBond #MarketingStrategy #CX #BusinessPsychology

The Double Agents of CX: Who are they and what do they do?
Create a solid team of double agents in your organization to help you deliver excellent CX.
They are a powerhouse that is crucial for driving greater customer satisfaction, better customer experience, and business success.
To achieve this, focus on assessing current processes, establishing a customer-centric culture, implementing the right technology, setting clear goals, and continuously educating and empowering your team.
Sounds good, doesn’t it? In this article, let’s explore some of the necessary steps to make it happen.

The Transformative Power of AI in Physical Product Design: Enhancing Creativity and Customer Experience
The Transformative Power of AI in Physical Product Design: Enhancing Creativity and Customer Experience Article

Just Shut Up: Talking Less and Listening More for a Stellar Employee and Customer Experience
In a world filled with noise, the art of listening can be the key to success. Discover the benefits of talking less and listening more for a stellar employee and customer experience.


How to Develop a Comprehensive Employee Experience Program to Boost Your Company
How to Develop a Comprehensive Employee Experience Program to Boost Your Company Article source: https://www.eglobalis.com/how-to-develop-a-comprehensive-employee-experience-program-to-boost-your-company/

Do you have a lazy brain? Why is this relevant for CX?
The search for easy solutions is deeply ingrained in human behavior. Understanding habituation and heuristics can help guide customers toward beneficial choices while respecting their decision-making processes.

The Transformative Power of Cross-Functional Teams in Upgrading CX
By fostering collaboration, tapping into diverse perspectives, and swiftly addressing customer needs, cross-functional teams can make significant advancements in products, services, and processes. Embracing cross-functional teams is a journey of discovery and adaptation, where a culture of collaboration, innovation, and openness unleashes the full potential of diverse talents to achieve extraordinary results. Let’s explore this topic further together!


The Upcoming Impact of AI on Enterprise Technology Design: Enhancing CX and Business Outcomes
Upcoming Impact of AI on Enterprise Technology Design: Enhancing CX and Business Outcomes Article source:

Uncork the full potential of your business with customer segmentation and provide tailor-made CX
Are you ready for the ultimate key to unlock the door of customer success? Look no further than customer segmentation! This powerful tool is the backbone of strategic planning for any customer success team. It helps them navigate the complex landscape of customer needs and preferences, boosts their efficiency, and enables them to tailor products and services to specific customer groups. By improving customer retention, it’s like a road trip with a map that leads you to your destination faster and with fewer detours. Investing in customer segmentation is not just an option, it’s a strategic necessity that will elevate your business to the next level!


Experience the Difference ECXO Podcast: Cultivating the Right Environment for CX with Nicolette Wuring
Experience the Difference: On the podcast of the European Customer Experience Organization (ECXO) this week,


Customer-centric leadership – what does it really mean?
Being customer-centric as a leader is not just a trendy phrase; it involves a deeper understanding of and alignment with customer needs, desires, and experiences. What does it mean to be a customer-centric leader? It means viewing the world through the customer’s eyes, making decisions that enhance their experiences, and never forgetting that customers ultimately define our success. This paradigm shift in leadership benefits not only the organization but also fosters lasting and meaningful relationships with customers. This blog post will explore the essence of customer-centric leadership and key factors that form the basis of a successful customer-focused organization.

The Evolution of Business Relationships: Not B2B nor B2C, but H2H
Are you ready to make businesses more human? This question invites us to embark on a journey of deep reflection. Whether learning to be more empathetic, improving communication, or simply striving to be kinder, becoming more human in business is a worthwhile pursuit. It’s about focusing on human connections and creating more meaningful and lasting relationships.
So, are you ready to take the first step on this journey?
Let’s do it together!

Mastering the Fine Art of Delivering Candid Feedback for better CX and EX
I often hear that providing feedback is one of the hardest things for most people, both in personal and professional environments. I have to agree, it’s quite difficult indeed.
And that’s why this time I analyze the importance of delivering candid feedback for better customer and employee experience, while exploring the psychological principles behind feedback, including cognitive dissonance, and offer insight into how to navigate feedback effectively.


CX Design: What Can Companies Do to Compete with Tech Giants? – Part II
CX Design: What Can Companies Do to Compete with Tech Giants? – Part II Medium

The Eternal Search for the Silver Bullet in CX
The pursuit of a silver bullet in customer experience (CX) is a never-ending journey. While there may not be a single solution that works for all, implementing a range of well-planned strategies can significantly improve CX. The pursuit encourages businesses to explore, innovate, and consistently strive to do better.
In this article, I explore some key areas of CX in the search for the so-called silver bullet.


Simplifying CX Design: How Leading Enterprise Tech Firms Overcome Complex Challenges
Simplifying CX Design: How Leading Enterprise Tech Firms Overcome Complex Challenges Part I The article

The Story of Jose – A Tale About Customer Experience
The story is about Jose, a Customer Service Manager at TechEase. He understood the importance of customers and treated them with respect, empathy, and kindness. He faced many challenges in bringing a customer-centric culture to TechEase, but he remained steadfast in his pursuit of customer satisfaction. His resilience began to make a difference, and his colleagues started to notice the positive impact of his efforts.

Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience
This time I explore the relationship between Quantum Physics and Customer Experience. Although these two subjects may seem unrelated, there are some fascinating parallels between them. Quantum physics is the study of the very small, but it can teach us some valuable lessons about improving customer experience, which is vital in the global business world.

The Majestic Dance between AI and Humans in CX
In this article, I discuss the importance of human creativity in creating a sustainable and meaningful customer experience. While AI can enhance customer experience, it cannot replace human creativity. Instead, AI and human creativity should work together to create an efficient, personalized, empathetic, and innovative customer experience that touches the heart, captivates the mind, and leaves a lasting impression. When AI and human creativity collaborate, they create experiences that make a difference in the world and to the customers.

AI in Customer Experience – should I stay, or should I go?
Discover how AI can enhance customer experiences by providing hyper-personalization. By analyzing customer behavior and preferences, AI can offer tailored recommendations and suggestions, anticipate their needs, and enhance their overall experience. While the human touch remains an essential factor in CX, AI can provide incredible efficiency and precision in personalization. It’s time to develop a long-term AI strategy for your business and create a beautiful blend of technology and humanity for the best customer experiences.

Unlock the magic of positive language and elevate CX to the next level
Unlock the magic of positive language and elevate CX to the next level Today, we’ll

The 7 Sins of Customer Experience
Discover the secrets to delivering exceptional customer service by avoiding the 7 sins of customer experience: not listening to customers, lack of personalization, poor communication, inconsistency, neglecting employee experience, and failure to innovate. Let’s embark on an exciting journey together and create memorable experiences for our customers!

Discovering the Power of Losing and Making Mistakes in CX and EX: Unleashing Your Potential for Self-Development and Leadership!
Life is a journey of ups and downs, but have you ever thought about the value of losing and making mistakes? In CX and EX leadership and self-development, these experiences are essential for growth and effective decision-making. Victories can be rewarding, but losses and mistakes offer the depth of learning that can pave the way for a brighter future. Take Thomas Edison, for example, who failed thousands of times before inventing the light bulb. Leaders who have experienced failure can better understand their team’s struggles and inspire resilience. So, don’t be afraid to fail; it’s just an opportunity to learn and grow.

Revolutionize Your Business with Customer-centric Solutions using Design Thinking
Get ready to ride the waves of digital transformation and take your business to new heights! The digital age has brought about a sea of change, and one methodology shines like a lighthouse in the distance, leading the way to success. Yes, we’re talking about Design Thinking – the powerful approach that will help you enhance your customer experience and take your organization to the next level!

Uncovering the Psychological Tactics That Drive Customer Purchases
This article highlights the importance of understanding the psychology behind customers’ buying behavior in order to improve customer experience. It emphasizes that by influencing customers’ decisions positively, businesses can craft more effective marketing strategies, drive sales, and build stronger relationships with their customers. It further explains that understanding the ‘why’ behind the customers’ decisions can help businesses meet their needs and exceed their expectations, ultimately leading to a joyful venture worth undertaking.

The role of emotions in CX and how you can use them to design better experiences
Neuroscience is such a fascinating field of study!! And emotions are part of the human experience and as a consequence, a big part of the CX strategy.
Being intentional in designing experiences that trigger the desired emotions is essential to achieving brand loyalty and retention.
Check this article for some tips on how to stimulate these desired emotions.


Top CX Reads 2023 – Digital, Design, Centricity
Best Customer Experience Books 2023 in Digital Data, Design and Centricity – The famous 3


Challenges in Achieving Real Personalization for Enhanced Customer Experiences
Personalisation and hyperpersonalisation are as old the dinosaurs. In the same year Jurassic Park arrived


How AI and GenAI Are Shaking the Status Quo in Customer Experience (CX)
How AI and GenAI Are Shaking the Status Quo in Customer Experience (CX) As you


🌟✨ Celebrating CX Day Everyday: In the ECXO, Where Passion Meets Experience! ✨🌟
🌟✨ Celebrating CX Day Everyday: In the ECXO, Where Passion Meets Experience! ✨🌟 Dear ECXO


Experience management – why your EX is the stress test for your CX
Experience management will test your ability to adapt to a new AI reality. As you


B2B Omnichannel Transformation: Embracing Technology at Every Step
Integrating touchpoint technologies is a strategic imperative as we all know to create the types


Effective real-time marketing – Identifying bridges and barriers to success
Real-time marketing is about engaging with the customer whenever and wherever they are in their


Unveiling a Personal Bank Story: The Journey of Gaining and Losing a Customer
I rarely share personal experiences. But, I have experienced first-hand some of the reasons why


Digital Twins: A Marketer’s Guide
You’ve probably heard of digital twins and may be wondering, what is a digital twin


Navigating the Path to Affinity: Cultivating Client-Centricity in Professional Services
Professional services (PS) and consulting is critical to client experience. But, here’s the question: if


Knowing your customer: how the telecoms industry can weather a squeeze on consumer spending
With the cost-of-living crisis continuing and the UK now in a recession, industries have to


Unleashing the Power of Real-Time Data: Enhancing Customer Understanding
Unleashing the Power of Real-Time Data: Enhancing Customer Understanding Article source: https://www.eglobalis.com/harnessing-real-time-data-for-improved-customer-experience-understanding/ In a recent


Batch AND Real-time Marketing Analytics, instead of Batch OR Real-time
Batch AND Real-time Marketing Analytics, instead of Batch OR Real-time Using technology and analytics to


Beyond Profit: The Ascendancy of Brand Purpose in B2B
Article source: The Rising Tide of Brand Purpose in B2B https://www.eglobalis.com/the-rising-tide-of-brand-purpose-in-b2b/ There’s an old adage


Effective real-time marketing
Real-time marketing is about engaging with the customer whenever and wherever they are in their


Customer Experience = Seeing + Being + Doing
Customer Centricity can only be successful when each and every department, discipline, and person in the organization is aligned and consistent in their Seeing + Being + Doing.


Designing a differentiated B2B experience – a 22 step challenge
CX design is no longer just about aesthetics. It’s a strategic tool that helps B2B


Are you ready for MadTech? 3 tips to help you prepare
If you’re a marketer, chances are you’ve heard about MadTech. But if you haven’t, don’t


The road to customer centricity – where to begin?
Educational articles by ECXO.org You’ll know that customer experience is a critical aspect of your


Realising the Virtuous Loop by complementing CX with ITIL CSI
ITIL CSI and CX Closed Loop are two approaches that share important similarities in their objectives, processes, and benefits of continual improvement. Although they also have some differences in their scope, methods, and requirements both approaches can help organizations achieve better outcomes for their customers and stakeholders.


Unlocking CX Success: The Crucial Collaboration Between Your Customer and Design Chiefs (CCO-CDO)
Why Your Customer and Design Chiefs (CCO-CDO) Need to Collaborate to Make a Success of


The Cross-Cultural Conundrum: Embracing European Diversity and Complexity in Customer Experience
Navigating the Complexities of Customer Experience Across European Cultures Article source here: CX maturity models


The Challenge of the B2B Customer Experience Maturity Model? The CX Major Pillars for Your Organization Growth
The Challenge of the B2B Customer Experience Maturity Model? The CX Major Pillars for Your

A true global CX organization needs to speak and understand cultures, languages and differences. ECXO understands you, fluently.
A true global CX organization needs to speak and understand cultures, languages and differences. ECXO understands you, fluently.


Tips for Transforming to a Customer-Centric Company Culture
Customer-centricity can’t be achieved overnight – it requires dedicated commitment from everyone in the organization


Éxito de los clientes: sembrar las semillas del crecimiento mutuo
Aunque el papel del éxito de los clientes no es nuevo, se ha convertido rápidamente en la corriente principal, ya que las empresas reconocen ahora su contribución al crecimiento del negocio.


Experiencia del cliente y gestión del servicio; encuentro a lo largo del viaje del cliente
El Customer Journey es un importante denominador común entre los marcos de CX y de gestión de servicios. Aunque sus enfoques pueden ser diferentes, ambos comparten el objetivo común de lograr una gran experiencia del cliente.


Q. Alan, ¿cuál es tu opinión sobre un gran programa de transformación de CX como estrategia? R. ¡No funciona!
Cuando me pidieron que compartiera mis puntos de vista sobre este tema, me resultó familiar, ya me lo habían preguntado antes clientes y prospectos, así como profesionales y directores generales de CX, y mi respuesta es siempre la misma


Orquestar estrategias de sorpresa y deleite para evocar emociones positivas
Sorpresa y deleite son términos de uso común en el ámbito de la estrategia de experiencia del cliente.
News & Announcements


✨ The ECXO Wishes You a Season of Light and Joy! ✨ Merry Christmas 🎄, Happy Hanukkah 🕎, and an Amazing Start to 2025!
✨ The ECXO Wishes You a Season of Light and Joy! ✨ Merry Christmas 🎄,


Decoding the Feedback Dilemma: A Strategic Framework for Evaluating Customer Requests
Decoding the Feedback Dilemma: A Strategic Framework for Evaluating Customer Requests Originally posted complete version


Emotion-Driven Design: Unlocking the Key to Unstoppable Customer Adoption
Emotion-Driven Design: Unlocking the Key to Unstoppable Customer Adoption Introduction In the fast-evolving technology landscape,


Empowering Employees for Innovation, Product Excellence, and Growth
Empowering Employees for Innovation, Product Excellence, and Growth Source article and inspiration drawn from the


How Customer Success Metrics Are Reshaping the Subscription Economy
How Customer Success Metrics Are Reshaping the Subscription Economy Introduction The subscription economy has redefined


The Critical Nature of Customer Experience in Medical Devices: Why Near Perfection is the Only Option
The Critical Nature of Customer Experience in Medical Devices: Why Perfection is the Only Option


✨ The European Customer Experience Organization (ECXO.org) team is proud to introduce our new ambassador, João Pereira! ✨
✨ The European Customer Experience Organization (ECXO) team is proud to introduce our new ambassador,

Customer Experience Experimentation: Your Final Frontier
Customer Experience Experimentation: Your Final Frontier Introduction Customer Experience (CX) is a critical battleground in

Designing and Rolling Out a Global Customer Experience Strategy
Designing and Rolling Out a Global Customer Experience Strategy Introduction Delivering exceptional customer experience (CX)

Unlocking B2B Success: The Essential Role of Onboarding, Design, and Customer Experience
Unlocking B2B Success: The Essential Role of Onboarding, Design, and Customer Experience In the competitive

Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis
Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis Introduction The Net Promoter Score

The Transformative Power of AI in Physical Product Design: Enhancing Creativity and Customer Experience
The Transformative Power of AI in Physical Product Design: Enhancing Creativity and Customer Experience The


A new episode of Experience the Difference Podcast Series: with the amazing Irina Mostovaya
We are excited to share this week’s episode of Experience the Difference: The European Customer


A Comprehensive Analysis of AI’s Impact on the Employee Experience by Ricardo Saltz Gulko
A Comprehensive Analysis of AI’s Impact on the Employee Experience by Ricardo Saltz Gulko As


Four Gold ROI Metrics – CXROI Part III with Lynn Hunsaker
The European Customer Experience Organization (ECXO) is excited to announce our final CX ROI session


Fast-Track CX ROI with 3 Levels of CX Improvement featuring Lynn Hunsaker
he European Customer Experience Organization (ECXO) is excited to announce our second episode of the


Delving into Digital Conversations for Business Survival or Irrelevance, featuring Paolo Fabrizio
Delving into Digital Conversations for Business Survival or Irrelevance, featuring Paolo Fabrizio The European


Mastering the Maze of CX Metrics & Money with Lynn Hunsaker
The European Customer Experience Organization (ECXO) is launching a series of short practical sessions, each


Economics of Empathy – Why Customer, Employee, and AI Centricity Pays, featuring Dr. Natalie Petouhoff
Economics of Empathy: Why Customer, Employee, and AI Centricity Pays, featuring the esteemed Dr. Natalie Petouhoff


Elevating Customer Experience Outcomes and Impact through H2H” with Bryan Kramer
Elevating Customer Experience Outcomes and Impact through H2H” with Bryan Kramer 🌟 The European


Celebrating Remarkable Women: ECXO’s Tribute on International Women’s Day
Celebrating Remarkable Women: ECXO’s Tribute on International Women’s Day 🌟 Last week, as the world


Celebrating International Women’s Day at the European CX Organization.
At the European Customer Experience Organization (ECXO), we firmly believe that International Women’s Day on


Coming up: The Yes Code: Cracking the Practical Side of AI-Empowered Customer Conundrum with Lior Arussy
🎉 The European Customer Experience Organization (ECXO) is delighted to announce our first Linkedin live


The Yes Code: Cracking the Practical Side of AI-Empowered Customer Conundrum 🤖💼 with Lior Arussy
🎉 The European Customer Experience Organization (ECXO) is delighted to announce our first Linkedin live


Strategic Design: The Key to Building a Successful Business & Captivating Customers with Prof. Jan-Erik Baars
The European Customer Experience Organization (ECXO) is delighted to announce that Prof. Jan-Erik Baars will be our guest for


Connecting Culture, CX and EX for Impact with Karen Jaw-Madson
The European Customer Experience Organization (ECXO) is Proud to Present Karen Jaw-Madson – Innovator in ‘Culture Your


Customer Surveys are Dead! Learn how AI will replace them with Maurice FitzGerald
Customer Surveys are Dead! Learn how AI will replace them. The European Customer Experience Organization


From Products to People: Pioneering a customer-centric Culture for business success! with Ilenia Vidili
Join us at the European Customer Experience Organization event featuring a captivating presentation by Ilenia


Can a Customer Data Platform Enhance Your Customers’ Experience?
Join us for an insightful event presented by the European Customer Experience Organization (ECXO) in


Can a Customer Data Platform Enhance Your Customers’ Experience?
Can a Customer Data Platform Enhance Your Customers’ Experience? Join us for an insightful event


Can a Customer Data Platform Enhance Your Customers’ Experience?
Can a Customer Data Platform Enhance Your Customers’ Experience? Join us for an insightful event


Webinar Spotlight: Creating Engaging Real-time Experiences to Enhance Your Customer Experience
We are thrilled to announce and extend our invitation to you for an exciting and


Acting Upon Customer Listening Culture Channels, featuring Tzachi Ben-Sasson, Head of VOC at Amdocs.
We are thrilled to extend an invitation to our upcoming event with only six days


In partnership with SAS, the European Customer Experience Organization (ECXO) presents Reframing the B2B Engagement Journey.
In partnership with SAS, the European Customer Experience Organization (ECXO) presents Reframing the B2B Engagement


Reframing the B2B Engagement Journey – CX On ECXO Executive Sessions
In partnership with SAS, the European Customer Experience Organization (ECXO) presents Reframing the B2B Engagement


Building a CX Driven B2B Operating Model by Eytan Hattem, Chief Customer Officer at Prodware.
The ECXO- European Customer Experience Organization is thrilled to present Building a CX Driven B2B


The European Customer Experience Organization – Upcoming Events, Research, and Activities for You
The European Customer Experience Organization – Upcoming Events, Research, and Activities for You


From CX to Distinctive Experiences with Joe Pine
The European Customer Experience Organization is delighted to announce Joe Pine, discussing From #CX to Distinctive Experiences with our CX community. https://ecxo.org/customer-experience-super-events-from-cx-to-distinctive-experiences-with-joe-pine/
#experienceeconomy #servicedesign

How AI will Change the Status Quo in CX in 2022 – ECXO In partnership with Five9
A Super CX Event: How AI Will Change the Status Quo in Customer Experience in 2022 – In partnership with Five9 and ECXO on February 23, 2 PM CET or 1 PM GMT


Journey Orchestration (JO) in Practice II by Ray Gerber at Thunderhead
The European Customer Experience Organization (ECXO) invites you to Journey Orchestration (JO) in Practice II by Ray Gerber at Thunderhead. You are all welcome to the open-access webinar with 120 places available. On February 16, 2 PM CET or 1 PM GMT.

eCXO day: Ron Kaufman, one of the best CX and EX Speakers around the Globe presenting in ECXO
Ron Kaufman, one of the best Customer and Employee Experience and Services Doers and Speakers around the globe, will present for eCXo Day

Se anuncia que Tabitha Dunn será la oradora invitada de ECXO
Estáis invitados a nuestro segundo evento con la fantástica Tabitha Dunn, Directora de Atención al Cliente, Jefa de Experiencia del Cliente y Excelencia Global de Ventas en Ericsson.

El Dr. Marcell Vollmer es el primer orador invitado de ECXO
Nuestro primer ponente será el Dr. Marcell Vollmer, socio y director de BCG, cuando el 14 de abril a las 19:00 horas CET y a las 18:00 horas UK en los webinars de zoom.

ECXO se asocia con The CX Academy
Estamos encantados de que The CX Academy haya elegido a ECXO - European Customer Experience Organization para ser socio de su programa de formación y certificación de CX, que es muy práctico, y esperamos que esta colaboración sea fantástica.