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Lee más sobre el artículo Customer Journey Mapping 2.0: From Linear Fantasy to Adaptive Reality
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Customer Journey Mapping 2.0: From Linear Fantasy to Adaptive Reality

Why traditional journey maps don't capture real customer behavior Are you tired of the old, predictable customer journey maps that fail to reflect how people actually behave? Discover the engaging world of Journey Mapping 2.0, where paths are no longer linear but adaptive, reflecting the chaos and complexity of real human emotions and behaviors. Dive into this transformational approach and learn how you can design better experiences by understanding the true, unpredictable nature of customer journeys. Ready to embrace the mess and craft journeys that resonate with reality? Join us in exploring this innovative and exciting perspective.

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Lee más sobre el artículo Measuring the Unmeasurable – The Science of HX Metrics
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Measuring the Unmeasurable – The Science of HX Metrics

“But how do we measure it?” If you’ve ever talked about emotional climate, purpose, or psychological safety in a boardroom, you’ve heard that question. And honestly? It’s a fair one. In Article 8 of The HX Revolution, we go deep into the science of measuring the human experience — without reducing people to data points. - Why traditional KPIs fail to reflect how people actually feel - What neuroscience and psychology say about how we remember experiences - How to shift from ROI to ROX: Return on Experience - And most importantly: practical, human-centered ways to listen at scale and design better Because data is only as meaningful as the questions we’re brave enough to ask. 👇 Read the article and join the conversation: What’s one signal you use to understand the emotional health of your team or business? #TheHXRevolution #HumanExperience #DecisionMaking #Neuroscience #Stoicism #Leadership #OrganizationalPsychology #ReturnOnExperience #ROX #CX #CustomerExperience #EX #EmployeeExperience #H2H #HX #TheH2HExperiment

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Lee más sobre el artículo Welcome to the HX Revolution – The Future of Business Transformation Starts Here
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Welcome to the HX Revolution – The Future of Business Transformation Starts Here

The HX Revolution is Here – Are You Ready? - 70% of business transformations fail. - 85% of employees are disengaged. - Only 23% of employees believe their leaders actually care. Let’s be honest—most businesses are stuck in the past. They optimize processes, restructure teams, and implement new technologies… but still struggle with the same issues. Why? Because they ignore the real driver of transformation—Human Experience (HX). You can’t change a business unless the people inside it evolve too. This is why I’m launching The HX Revolution, a series diving deep into: - How HX is different from CX & EX (and why it matters). - The psychology & neuroscience behind real transformation. - Why personal growth is the foundation of business growth. - Practical strategies for embedding HX into your company culture. If you want to future-proof your organization, start with the people. The first article is live now! Let’s discuss: How does your company approach human experience? #HumanExperience #HX #H2H #TheH2Hexperiment #CX #EX #BusinessTransformation #Leadership #FutureOfWork #Psychology #Neuroscience #Innovation

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Lee más sobre el artículo Beyond CX and EX: The Birth of HX
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Beyond CX and EX: The Birth of HX

CX + EX ≠ Real Transformation Businesses have spent years perfecting Customer Experience (CX) and Employee Experience (EX)—but let’s be honest… why does it still feel like something is missing? - Customers get seamless transactions, yet loyalty feels fragile. - Employees get perks and engagement programs, yet burnout is at an all-time high. - Companies optimize processes, yet true innovation and connection seem out of reach. Here’s the problem: CX and EX are only pieces of the puzzle—but nobody’s looking at the full picture. Enter HX—Human Experience. It’s not about isolated interactions—it’s about the entire human ecosystem of a business. It connects employees, customers, and leadership into a dynamic, interdependent system where experience isn’t just designed—it’s lived. In my latest article, I break down why CX and EX alone don’t cut it anymore—and how HX is the future of real, lasting transformation. Read the full article and let’s talk: Is your company still playing the CX/EX game, or are you ready to lead the HX revolution? #HumanExperience #HX #Leadership #BusinessTransformation #FutureOfWork #Psychology #Innovation #H2H #TheH2Hexperiment #CX #EX #CustomerExperience

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Lee más sobre el artículo One Journey to Rule Them All: What Frodo Can Teach Us About Customer Experience
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One Journey to Rule Them All: What Frodo Can Teach Us About Customer Experience

What Can The Lord of the Rings Teach Us About Customer Experience (CX)? Turns out, a lot more than you’d think! From Gandalf’s role as a trusted advisor to Frodo’s unpredictable journey (hello, customer journey mapping!), The Lord of the Rings is packed with powerful lessons for creating epic customer experiences. - Want to build a fellowship of loyal customers? - Turn complaints into growth opportunities (without facing a cave troll)? - Guide your customers like Gandalf guided Frodo? I’ve been a fan of epic fantasy since I was a teenager, and I couldn’t resist bringing a little Middle-earth magic into my latest article. So, if you love learning CX lessons through movies (and enjoy a little adventure along the way), this one’s for you! What’s the biggest CX lesson you’ve learned from an unexpected source? Share it in the comments! #CustomerExperience #CX #TheLordoftheRings #CustomerJourney #BusinessStrategy #Storytelling #H2H #TheH2HExperiment

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Lee más sobre el artículo Stop Pushing Products, Start Planting Solutions: Trust and Loyalty Through Value Selling
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Stop Pushing Products, Start Planting Solutions: Trust and Loyalty Through Value Selling

Stop Pushing Products, Start Planting Solutions In today’s competitive market, value selling isn’t just a strategy—it’s a game-changer. Instead of listing features, focus on solving your customers’ problems and creating experiences that resonate. This approach builds trust, drives loyalty, and makes your business unforgettable. Just like Dolce Vita, a small bakery that rediscovered its magic by shifting from selling pastries to creating meaningful connections with customers. Want to differentiate your business? Start listening. Solve real problems. Deliver value. The results? Loyal customers, a unique competitive edge, and a business that thrives. In the article you can find more details on the topic! I am curious to know what you think! Feel free to share your feedback! #ValueSelling #CustomerExperience #BusinessGrowth #SalesStrategy #CX #H2H #TheH2HExperiment #CustomerCentricity

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Lee más sobre el artículo Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack
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Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack

Turning the Tables on Customer Experience! In sales, waiting for your customers to come to you is a missed opportunity—think of it as driving without a map! Embracing a proactive sales process isn’t just a strategy; it’s a way to create meaningful connections. It’s about anticipating needs, offering personalized solutions, and checking in to genuinely add value. Key takeaway: Reactive sales leave customers feeling like just another number. Proactive sales make them feel prioritized and understood. Ready to transform your customer interactions and drive loyalty? Let’s chat about how to make every touchpoint intentional. #SalesStrategy #CustomerExperience #ProactiveApproach #Leadership #SalesSuccess #H2H #TheH2HExperiment #CX

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