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Read more about the article Customer Journey Mapping 2.0: From Linear Fantasy to Adaptive Reality
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Customer Journey Mapping 2.0: From Linear Fantasy to Adaptive Reality

Why traditional journey maps don't capture real customer behavior Are you tired of the old, predictable customer journey maps that fail to reflect how people actually behave? Discover the engaging world of Journey Mapping 2.0, where paths are no longer linear but adaptive, reflecting the chaos and complexity of real human emotions and behaviors. Dive into this transformational approach and learn how you can design better experiences by understanding the true, unpredictable nature of customer journeys. Ready to embrace the mess and craft journeys that resonate with reality? Join us in exploring this innovative and exciting perspective.

Jatka lukemistaCustomer Journey Mapping 2.0: From Linear Fantasy to Adaptive Reality
Read more about the article The Future of Work is HX: What Comes Next?
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The Future of Work is HX: What Comes Next?

And here we are, at the end of the HX series, hoping it has been joyful and insightful for you. We are closing it with the certainty that the future of work isn’t faster. It’s deeper. We’ve reached Article 10. In this closing piece, I reflect on what comes next in a world being reshaped by AI, burnout, and a longing for purpose. And the answer is clear: -The future of work is HX — Human Experience. Not as a trend, but as a transformation. -From transactional workplaces to experiential ecosystems -From automation overload to rehumanizing how we work -From surface change to real, embodied leadership This isn’t the end. It’s the beginning. Of new questions. New rituals. New ways of showing up. Read the full article and tell me: What part will you play in building a more human future of work? #TheHXRevolution #HumanExperience #DecisionMaking #Neuroscience #Stoicism #Leadership #OrganizationalPsychology #ReturnOnExperience #ROX #CX #CustomerExperience #EX #EmployeeExperience #H2H #HX #TheH2HExperiment #EmotionalIntelligence #SelfAwareness #Mindfulness #CultureTransformation

Jatka lukemistaThe Future of Work is HX: What Comes Next?
Read more about the article The Personal Side of HX: Transforming Yourself to Transform Your Organization
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The Personal Side of HX: Transforming Yourself to Transform Your Organization

Want to change your company? Start by changing your relationship with yourself. In business, we often look outward: systems, strategy, culture, process. But real transformation? It starts inward. In Article 9 of The HX Revolution, we explore what I believe is the real secret to sustainable change: -Why personal growth is the foundation of business transformation -How self-awareness, mindfulness, and emotional intelligence shape human experience at work -And simple, practical ways to begin your own HX journey — from the inside out Because your energy creates experiences. Your presence sets the tone. And the way you show up every day… teaches others how to show up too. Read the article and let me know: What’s one inner shift that’s changed how you lead, collaborate, or connect? #TheHXRevolution #HumanExperience #DecisionMaking #Neuroscience #Stoicism #Leadership #OrganizationalPsychology #ReturnOnExperience #ROX #CX #CustomerExperience #EX #EmployeeExperience #H2H #HX #TheH2HExperiment #EmotionalIntelligence #SelfAwareness #Mindfulness #CultureTransformation

Jatka lukemistaThe Personal Side of HX: Transforming Yourself to Transform Your Organization
Read more about the article Measuring the Unmeasurable – The Science of HX Metrics
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Measuring the Unmeasurable – The Science of HX Metrics

“But how do we measure it?” If you’ve ever talked about emotional climate, purpose, or psychological safety in a boardroom, you’ve heard that question. And honestly? It’s a fair one. In Article 8 of The HX Revolution, we go deep into the science of measuring the human experience — without reducing people to data points. - Why traditional KPIs fail to reflect how people actually feel - What neuroscience and psychology say about how we remember experiences - How to shift from ROI to ROX: Return on Experience - And most importantly: practical, human-centered ways to listen at scale and design better Because data is only as meaningful as the questions we’re brave enough to ask. 👇 Read the article and join the conversation: What’s one signal you use to understand the emotional health of your team or business? #TheHXRevolution #HumanExperience #DecisionMaking #Neuroscience #Stoicism #Leadership #OrganizationalPsychology #ReturnOnExperience #ROX #CX #CustomerExperience #EX #EmployeeExperience #H2H #HX #TheH2HExperiment

Jatka lukemistaMeasuring the Unmeasurable – The Science of HX Metrics
Read more about the article The HX of Decision-Making
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The HX of Decision-Making

Ever made a “rational” decision that didn’t feel right? Yeah. Me too. In business, we love logic - Dashboards. Forecasts. Data. The whole package. But behind every choice, there’s something deeper at play: 💥 Emotion. 🧠 Bias. 🌀 Dissonance. 🎭 Ego. 🤝 Collective intelligence. In Article 7 of The HX Revolution, I dive into what really drives decisions inside organizations—and how to make them more human, conscious, and aligned: 🧬 The neuroscience behind why emotion always plays a role 🪞 How philosophy (yes—Stoicism and existentialism!) can sharpen our choices 🌱 Why the best decisions aren’t top-down, but distributed across networks of trust 🛠 Plus: real practices to embed emotional honesty, clarity, and integrity into the way your teams decide Because every decision is a mirror. And in human-centered companies, decision-making becomes more than strategy—it becomes identity work. 👇 Read the full article and let me know: What’s the most meaningful decision you made this year—and what shaped it? #TheHXRevolution #HumanExperience #DecisionMaking #Neuroscience #Stoicism #Leadership #OrganizationalPsychology #ReturnOnExperience #ROX #CX #CustomerExperience #EX #EmployeeExperience #H2H #HX #TheH2HExperiment

Jatka lukemistaThe HX of Decision-Making
Read more about the article The HX Employee – From Productivity to Purpose
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The HX Employee – From Productivity to Purpose

We don’t need more “engagement programs.” We need more meaningful work. The future of work isn’t about squeezing more productivity out of people. It’s about helping them feel alive again. In Article 6 of The HX Revolution, we explore a critical shift: - Why traditional engagement strategies fail - What neuroscience tells us about motivation (spoiler: it’s not money) - How purpose, autonomy, and emotional connection transform employee experience - Plus: 5 practical ways to help your people move from surviving… to mattering Because humans are not resources. They’re the reason. And when we start designing work around meaning instead of metrics, we don’t just get better results—we build better lives. Read the full article and let me know: What’s one thing that gave you purpose at work this month? What energized you? #HumanExperience #HX #EmployeeExperience #Purpose #Leadership #Neuroscience #TheHXRevolution #OrganizationalCulture #WorkplaceTransformation #CX #CustomerExperience #EX #EmployeeExperience #PX #PartnerExperience #H2H #TheH2HExperiment

Jatka lukemistaThe HX Employee – From Productivity to Purpose
Read more about the article Culture Is Not a Deck of Slides
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Culture Is Not a Deck of Slides

Culture isn’t what you say. It’s what you water. You can have the best strategy, the smartest people, and a wall of inspiring values… But if the soil is toxic, nothing will grow. In Article 5 of The HX Revolution, I explore why culture is not a deck of slides—it’s a living, breathing organism. It’s the emotional climate your people operate in. The invisible force that shapes behavior, trust, and transformation. In this article, we’ll talk about: 🌱 Why culture behaves like a garden (yes, really) ⚛️ What quantum physics and the observer effect have to teach us about leadership 🧠 How psychological safety isn’t a “soft” idea—it’s the foundation of performance 🛠 And most importantly: 5 practical actions you can take this week to start embedding HX into your culture If you want a culture of growth, safety, and transformation—you have to tend to it. 👇 Read the full article and let’s reflect together: What kind of garden are you growing in your company? #HumanExperience #HX #CompanyCulture #PsychologicalSafety #OrganizationalChange #Leadership #Transformation #TheHXRevolution #CX #CustomerExperience #EX #EmployeeExperience #H2H #The H2HExperiment

Jatka lukemistaCulture Is Not a Deck of Slides