Integrating touchpoint technologies is a strategic imperative as we all know to create the types of omnichannel experiences that business buyers experience when they purchase something from a consumer brand.…
Article source: The Rising Tide of Brand Purpose in B2B https://www.eglobalis.com/the-rising-tide-of-brand-purpose-in-b2b/ There's an old adage in customer experience. Where B2C goes, B2B follows. But, the distinction between the two is…
Real-time marketing is about engaging with the customer whenever and wherever they are in their buying journey. Making the most of customer data by using analytics to better understand who…
Customer Centricity can only be successful when each and every department, discipline, and person in the organization is aligned and consistent in their Seeing + Being + Doing.
Educational articles by ECXO.org You'll know that customer experience is a critical aspect of your business. It's your most powerful competitive tool. You'll also probably know that the most successful…
Why Your Customer and Design Chiefs (CCO-CDO) Need to Collaborate to Make a Success of Your CX Article source here. Peel back the layers of many successful customer experience strategies…
In partnership with SAS, the European Customer Experience Organization (ECXO) presents Reframing the B2B Engagement Journey. We are excited to invite you to join our live conversation with Emma Sutton,…