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The Apology Audit: Why You Need to Ban the Word “Inconvenience” Today
Why your corporate apologies are making your customers angrier. Read "The Apology Audit" to replace defensive macros with Human-to-Human connection today.
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The Metric Detox: Why “Average Handling Time” is Killing Your Service
Is Average Handling Time (AHT) hurting your CX? Discover the "Metric Detox" framework to replace speed with quality and reduce failure demand today.
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Agentic AI and Customer Innovation: Why Governance Is Now the Key Differentiator
Agentic AI and Customer Innovation: Why Governance Is Now the Key Differentiator This article was originally published in full on Eglobalis: https://www.eglobalis.com/agentic-ai-and-customer-innovation-why-governance-is-now-the-key-differentiator/ Introduction Agentic AI – autonomous, decision-making…
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Psychological Safety in the Workplace and How it Can Impact CX
This article reframes psychological safety as a biological and nervous-system-driven state rather than a cultural slogan. Drawing on neuroscience, Polyvagal Theory, emotional contagion, and leadership psychology, it explains how a leader’s emotional regulation directly shapes team behavior, decision-making, and customer experience. Learn why comfort is not safety, how internal fear leads to broken promises, and what leaders can do to create environments where truth, trust, and great CX can emerge. #HumanExperience #HX #Leadership #PsychologicalSafety #CustomerExperience #MakeWorkHuman #TheH2Hexperiment
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The 7 Conversations Every CX Leader Must Have Monthly
This article presents the seven monthly conversations every CX leader must have to build alignment, reduce friction, and strengthen customer experience across the organization. Covering leadership, operations, marketing, sales, support, HR, and product, it offers practical agendas, scripts, and real-world questions to ensure consistent messaging, faster decisions, employee alignment, and a unified human-centered customer strategy. Perfect for CX leaders who want a tactical, actionable framework for cross-functional collaboration and trust-building.
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The Missing Metric: Why We Should Measure Emotion, Not Just Satisfaction
Introducing the Emotional Impact Score (EIS), a new customer experience metric that goes beyond NPS and CSAT to measure how interactions truly make customers feel. Backed by behavioral science, emotional granularity, and the peak-end rule, EIS helps companies uncover hidden drivers of loyalty, reduce negative emotions, and design experiences that customers remember and return for. Learn more about it in this article!
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Who Moved My Customer?
In Who Moved My Customer?, Joao Pereira explores how customer behavior evolves faster than most companies can adapt. Using insights from behavioral science, nudge theory, and habit design, this article reveals why loyalty is a daily choice, not a lifetime guarantee. Learn how to spot early signs of customer drift, reduce friction, and keep your brand experience fresh so customers stay engaged before they wander to competitors.
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