How AI and GenAI Are Shaking the Status Quo in Customer Experience (CX) As you know, the potential for artificial intelligence and generative artificial intelligence (GenAI) to transform every part…
🌟✨ Celebrating CX Day Everyday: In the ECXO, Where Passion Meets Experience! ✨🌟 Dear ECXO and Global CX Community, Every day is a chance to embrace and enhance the customer…
Experience management will test your ability to adapt to a new AI reality. As you sit down, you become your own integrated leverage tool. It's impossible to deliver a consistent,…
Integrating touchpoint technologies is a strategic imperative as we all know to create the types of omnichannel experiences that business buyers experience when they purchase something from a consumer brand.…
Real-time marketing is about engaging with the customer whenever and wherever they are in their buying journey. Making the most of customer data by using analytics to better understand who…
I rarely share personal experiences. But, I have experienced first-hand some of the reasons why Deutsche Bank is losing customers to competitors. In my case, I’m moving with my family…
You’ve probably heard of digital twins and may be wondering, what is a digital twin and is it applicable to marketing? The concept of digital twins first came about…