Read more about the article Sky-rocketing customer experiences using the power of psychology
posts header on ECXO

Sky-rocketing customer experiences using the power of psychology

Join me on this insightful journey to understand how brands tap into the deepest desires, dreams, and values of their customers, creating an unbreakable bond that sets them apart from the competition. Share your thoughts and let's dive into a thought-provoking discussion! 🚀 #BrandArchetypes #PsychologyonBusiness #CustomerExperience #EmotionalBond #MarketingStrategy #CX #BusinessPsychology

Continue ReadingSky-rocketing customer experiences using the power of psychology
Read more about the article A Comprehensive Analysis of AI’s Impact on the Employee Experience by Ricardo Saltz Gulko
AI EX 1 1200x686

A Comprehensive Analysis of AI’s Impact on the Employee Experience by Ricardo Saltz Gulko

A Comprehensive Analysis of AI’s Impact on the Employee Experience by Ricardo Saltz Gulko As we have explored, AI is fundamentally transforming the employee experience, touching every aspect from recruitment…

Continue ReadingA Comprehensive Analysis of AI’s Impact on the Employee Experience by Ricardo Saltz Gulko
Read more about the article Uncork the full potential of your business with customer segmentation and provide tailor-made CX
posts header on ECXO

Uncork the full potential of your business with customer segmentation and provide tailor-made CX

Are you ready for the ultimate key to unlock the door of customer success? Look no further than customer segmentation! This powerful tool is the backbone of strategic planning for any customer success team. It helps them navigate the complex landscape of customer needs and preferences, boosts their efficiency, and enables them to tailor products and services to specific customer groups. By improving customer retention, it's like a road trip with a map that leads you to your destination faster and with fewer detours. Investing in customer segmentation is not just an option, it's a strategic necessity that will elevate your business to the next level!

Continue ReadingUncork the full potential of your business with customer segmentation and provide tailor-made CX
Read more about the article The Evolution of Business Relationships: Not B2B nor B2C, but H2H
posts header on ECXO

The Evolution of Business Relationships: Not B2B nor B2C, but H2H

Are you ready to make businesses more human? This question invites us to embark on a journey of deep reflection. Whether learning to be more empathetic, improving communication, or simply striving to be kinder, becoming more human in business is a worthwhile pursuit. It's about focusing on human connections and creating more meaningful and lasting relationships. So, are you ready to take the first step on this journey? Let's do it together!

Continue ReadingThe Evolution of Business Relationships: Not B2B nor B2C, but H2H
Read more about the article Mastering the Fine Art of Delivering Candid Feedback for better CX and EX
posts header on ECXO (1)

Mastering the Fine Art of Delivering Candid Feedback for better CX and EX

I often hear that providing feedback is one of the hardest things for most people, both in personal and professional environments. I have to agree, it's quite difficult indeed. And that's why this time I analyze the importance of delivering candid feedback for better customer and employee experience, while exploring the psychological principles behind feedback, including cognitive dissonance, and offer insight into how to navigate feedback effectively.

Continue ReadingMastering the Fine Art of Delivering Candid Feedback for better CX and EX
Read more about the article The Majestic Dance between AI and Humans in CX
posts header on ECXO

The Majestic Dance between AI and Humans in CX

In this article, I discuss the importance of human creativity in creating a sustainable and meaningful customer experience. While AI can enhance customer experience, it cannot replace human creativity. Instead, AI and human creativity should work together to create an efficient, personalized, empathetic, and innovative customer experience that touches the heart, captivates the mind, and leaves a lasting impression. When AI and human creativity collaborate, they create experiences that make a difference in the world and to the customers.

Continue ReadingThe Majestic Dance between AI and Humans in CX
Read more about the article Economics of Empathy – Why Customer, Employee, and AI Centricity Pays, featuring Dr. Natalie Petouhoff
Formato convencional 1

Economics of Empathy – Why Customer, Employee, and AI Centricity Pays, featuring Dr. Natalie Petouhoff

Economics of Empathy: Why Customer, Employee, and AI Centricity Pays, featuring the esteemed Dr. Natalie Petouhoff Subscribe directly on Linkedin: https://www.linkedin.com/events/7175933144464826369/comments/ The European Customer Experience Organization (ECXO) is thrilled to announce our upcoming…

Continue ReadingEconomics of Empathy – Why Customer, Employee, and AI Centricity Pays, featuring Dr. Natalie Petouhoff