Autore: Joao Pereira

Questo autore ha scritto 48 Articoli
Scopri di più sull'articolo Beyond CX and EX: The Birth of HX
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Beyond CX and EX: The Birth of HX

CX + EX ≠ Real Transformation Businesses have spent years perfecting Customer Experience (CX) and Employee Experience (EX)—but let’s be honest… why does it still feel like something is missing? - Customers get seamless transactions, yet loyalty feels fragile. - Employees get perks and engagement programs, yet burnout is at an all-time high. - Companies optimize processes, yet true innovation and connection seem out of reach. Here’s the problem: CX and EX are only pieces of the puzzle—but nobody’s looking at the full picture. Enter HX—Human Experience. It’s not about isolated interactions—it’s about the entire human ecosystem of a business. It connects employees, customers, and leadership into a dynamic, interdependent system where experience isn’t just designed—it’s lived. In my latest article, I break down why CX and EX alone don’t cut it anymore—and how HX is the future of real, lasting transformation. Read the full article and let’s talk: Is your company still playing the CX/EX game, or are you ready to lead the HX revolution? #HumanExperience #HX #Leadership #BusinessTransformation #FutureOfWork #Psychology #Innovation #H2H #TheH2Hexperiment #CX #EX #CustomerExperience

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Scopri di più sull'articolo The Rise of Silent Services: Embracing Quietude in Customer Experience
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The Rise of Silent Services: Embracing Quietude in Customer Experience

Ever wished you could grab your coffee without the obligatory small talk? Or check out at a store without the “Did you find everything okay?” interrogation? Welcome to the rise of Silent Services—where customers decide when and how they interact, not the companies. From self-checkouts to silent haircuts, businesses are finally tuning in to the fact that sometimes, the best customer experience is the one that lets you just… be. Why is this shift happening? What do psychology and sociology say about our craving for quiet choices? And what does this mean for the future of CX? I dove deep into this fascinating trend—check out my latest article! #CustomerExperience #SilentServices #CXInnovation #CX #CXtrends #H2H #TheH2HExperiment #BusinessStrategy

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Scopri di più sull'articolo The Secret Mind of Consumers: A Jungian Adventure into Buying Behavior & Customer Experience
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The Secret Mind of Consumers: A Jungian Adventure into Buying Behavior & Customer Experience

Is Your Unconscious Mind Making Your Buying Decisions? Think you’re in full control of your purchases? Think again. Carl Jung’s theories on the unconscious mind reveal that our deep-seated desires, fears, and archetypes drive consumer behavior more than we realize. From luxury brands tapping into status aspirations to FOMO-inducing sales tactics, marketing isn’t just persuasion—it’s psychology in action. But it doesn’t stop at selling. Customer experience thrives on understanding the unconscious too. The brands that resonate the most are the ones that make consumers feel seen, understood, and emotionally connected—often without them even knowing why. 1) What role do Jungian archetypes play in branding? 2) How does synchronicity create “meant-to-be” buying moments? 3) Why is storytelling the ultimate tool in shaping brand loyalty? I explored all of this (and more) in my latest article. Check it out and let’s discuss—how much of your last purchase was REALLY your decision? #Psychology #Marketing #CustomerExperience #BrandStrategy #CarlJung #ConsumerBehavior #CX #H2H #TheH2HExperiment

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Scopri di più sull'articolo One Journey to Rule Them All: What Frodo Can Teach Us About Customer Experience
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One Journey to Rule Them All: What Frodo Can Teach Us About Customer Experience

What Can The Lord of the Rings Teach Us About Customer Experience (CX)? Turns out, a lot more than you’d think! From Gandalf’s role as a trusted advisor to Frodo’s unpredictable journey (hello, customer journey mapping!), The Lord of the Rings is packed with powerful lessons for creating epic customer experiences. - Want to build a fellowship of loyal customers? - Turn complaints into growth opportunities (without facing a cave troll)? - Guide your customers like Gandalf guided Frodo? I’ve been a fan of epic fantasy since I was a teenager, and I couldn’t resist bringing a little Middle-earth magic into my latest article. So, if you love learning CX lessons through movies (and enjoy a little adventure along the way), this one’s for you! What’s the biggest CX lesson you’ve learned from an unexpected source? Share it in the comments! #CustomerExperience #CX #TheLordoftheRings #CustomerJourney #BusinessStrategy #Storytelling #H2H #TheH2HExperiment

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Scopri di più sull'articolo Stop Pushing Products, Start Planting Solutions: Trust and Loyalty Through Value Selling
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Stop Pushing Products, Start Planting Solutions: Trust and Loyalty Through Value Selling

Stop Pushing Products, Start Planting Solutions In today’s competitive market, value selling isn’t just a strategy—it’s a game-changer. Instead of listing features, focus on solving your customers’ problems and creating experiences that resonate. This approach builds trust, drives loyalty, and makes your business unforgettable. Just like Dolce Vita, a small bakery that rediscovered its magic by shifting from selling pastries to creating meaningful connections with customers. Want to differentiate your business? Start listening. Solve real problems. Deliver value. The results? Loyal customers, a unique competitive edge, and a business that thrives. In the article you can find more details on the topic! I am curious to know what you think! Feel free to share your feedback! #ValueSelling #CustomerExperience #BusinessGrowth #SalesStrategy #CX #H2H #TheH2HExperiment #CustomerCentricity

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Scopri di più sull'articolo The Great Illusion: How Reality is Just a Matter of Perspective (and Why It Matters for Customer Experience)
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The Great Illusion: How Reality is Just a Matter of Perspective (and Why It Matters for Customer Experience)

Reality Check! Ever noticed how two people can experience the same event in completely different ways? From a baby’s giggle to a restaurant wait time, our perceptions shape our reality in surprising ways! Dive into the fascinating interplay of physics, psychology, and philosophy to uncover how understanding perception is the secret superpower every business needs to thrive. Join me on this wild ride through Einstein's relativity, Rashomon-style storytelling, and the art of customer experience! #Perception #CustomerExperience #BusinessWisdom #Einstein #Storytelling #CX #H2H #TheH2HExperiment

Continua a leggereThe Great Illusion: How Reality is Just a Matter of Perspective (and Why It Matters for Customer Experience)
Scopri di più sull'articolo Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack
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Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack

Turning the Tables on Customer Experience! In sales, waiting for your customers to come to you is a missed opportunity—think of it as driving without a map! Embracing a proactive sales process isn’t just a strategy; it’s a way to create meaningful connections. It’s about anticipating needs, offering personalized solutions, and checking in to genuinely add value. Key takeaway: Reactive sales leave customers feeling like just another number. Proactive sales make them feel prioritized and understood. Ready to transform your customer interactions and drive loyalty? Let’s chat about how to make every touchpoint intentional. #SalesStrategy #CustomerExperience #ProactiveApproach #Leadership #SalesSuccess #H2H #TheH2HExperiment #CX

Continua a leggereTurning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack