Latest Member Insight


How AI and GenAI Are Shaking the Status Quo in Customer Experience (CX)
How AI and GenAI Are Shaking the Status Quo in Customer Experience (CX) As you


🌟✨ Celebrating CX Day Everyday: In the ECXO, Where Passion Meets Experience! ✨🌟
🌟✨ Celebrating CX Day Everyday: In the ECXO, Where Passion Meets Experience! ✨🌟 Dear ECXO


Experience management – why your EX is the stress test for your CX
Experience management will test your ability to adapt to a new AI reality. As you


B2B Omnichannel Transformation: Embracing Technology at Every Step
Integrating touchpoint technologies is a strategic imperative as we all know to create the types


Effective real-time marketing – Identifying bridges and barriers to success
Real-time marketing is about engaging with the customer whenever and wherever they are in their


Unveiling a Personal Bank Story: The Journey of Gaining and Losing a Customer
I rarely share personal experiences. But, I have experienced first-hand some of the reasons why


Digital Twins: A Marketer’s Guide
You’ve probably heard of digital twins and may be wondering, what is a digital twin


Navigating the Path to Affinity: Cultivating Client-Centricity in Professional Services
Professional services (PS) and consulting is critical to client experience. But, here’s the question: if


Knowing your customer: how the telecoms industry can weather a squeeze on consumer spending
With the cost-of-living crisis continuing and the UK now in a recession, industries have to


Unleashing the Power of Real-Time Data: Enhancing Customer Understanding
Unleashing the Power of Real-Time Data: Enhancing Customer Understanding Article source: https://www.eglobalis.com/harnessing-real-time-data-for-improved-customer-experience-understanding/ In a recent


Batch AND Real-time Marketing Analytics, instead of Batch OR Real-time
Batch AND Real-time Marketing Analytics, instead of Batch OR Real-time Using technology and analytics to


Beyond Profit: The Ascendancy of Brand Purpose in B2B
Article source: The Rising Tide of Brand Purpose in B2B https://www.eglobalis.com/the-rising-tide-of-brand-purpose-in-b2b/ There’s an old adage


Effective real-time marketing
Real-time marketing is about engaging with the customer whenever and wherever they are in their


Customer Experience = Seeing + Being + Doing
Customer Centricity can only be successful when each and every department, discipline, and person in the organization is aligned and consistent in their Seeing + Being + Doing.


Designing a differentiated B2B experience – a 22 step challenge
CX design is no longer just about aesthetics. It’s a strategic tool that helps B2B


Are you ready for MadTech? 3 tips to help you prepare
If you’re a marketer, chances are you’ve heard about MadTech. But if you haven’t, don’t


The road to customer centricity – where to begin?
Educational articles by ECXO.org You’ll know that customer experience is a critical aspect of your


Realising the Virtuous Loop by complementing CX with ITIL CSI
ITIL CSI and CX Closed Loop are two approaches that share important similarities in their objectives, processes, and benefits of continual improvement. Although they also have some differences in their scope, methods, and requirements both approaches can help organizations achieve better outcomes for their customers and stakeholders.


Unlocking CX Success: The Crucial Collaboration Between Your Customer and Design Chiefs (CCO-CDO)
Why Your Customer and Design Chiefs (CCO-CDO) Need to Collaborate to Make a Success of


The Cross-Cultural Conundrum: Embracing European Diversity and Complexity in Customer Experience
Navigating the Complexities of Customer Experience Across European Cultures Article source here: CX maturity models


The Challenge of the B2B Customer Experience Maturity Model? The CX Major Pillars for Your Organization Growth
The Challenge of the B2B Customer Experience Maturity Model? The CX Major Pillars for Your


A true global CX organization needs to speak and understand cultures, languages and differences. ECXO understands you, fluently.
A true global CX organization needs to speak and understand cultures, languages and differences. ECXO understands you, fluently.


Tips for Transforming to a Customer-Centric Company Culture
Customer-centricity can’t be achieved overnight – it requires dedicated commitment from everyone in the organization


Customer Success – Sowing the Seeds for Mutual Growth
While the role of customer success is not new, it has rapidly become mainstream as companies now recognize its contribution to business growth.


Customer Experience and Service Management; meeting along the Customer Journey
The Customer Journey is an important common denominator between the CX and Service Management frameworks. Although their approaches may differ, both share the common goal of realising a great customer experience.


Q. Alan, what is your take on a big CX Transformation Programme as a Strategy? A. It doesn’t work!!
When I was asked to share my views on this topic it felt familiar, I have been asked this before by client sand prospects, by CX Practitioners and CEO’s and my answer is always the same


Orchestrating surprise and delight strategies to evoke positive emotions
Surprise and delight are commonly used terms within the realm of customer experience strategising.
News & Announcements


Strategic Design: The Key to Building a Successful Business & Captivating Customers with Prof. Jan-Erik Baars
The European Customer Experience Organization (ECXO) is delighted to announce that Prof. Jan-Erik Baars will be our guest for


Connecting Culture, CX and EX for Impact with Karen Jaw-Madson
The European Customer Experience Organization (ECXO) is Proud to Present Karen Jaw-Madson – Innovator in ‘Culture Your


Customer Surveys are Dead! Learn how AI will replace them with Maurice FitzGerald
Customer Surveys are Dead! Learn how AI will replace them. The European Customer Experience Organization


From Products to People: Pioneering a customer-centric Culture for business success! with Ilenia Vidili
Join us at the European Customer Experience Organization event featuring a captivating presentation by Ilenia


Can a Customer Data Platform Enhance Your Customers’ Experience?
Join us for an insightful event presented by the European Customer Experience Organization (ECXO) in


Can a Customer Data Platform Enhance Your Customers’ Experience?
Can a Customer Data Platform Enhance Your Customers’ Experience? Join us for an insightful event


Can a Customer Data Platform Enhance Your Customers’ Experience?
Can a Customer Data Platform Enhance Your Customers’ Experience? Join us for an insightful event


Webinar Spotlight: Creating Engaging Real-time Experiences to Enhance Your Customer Experience
We are thrilled to announce and extend our invitation to you for an exciting and


Acting Upon Customer Listening Culture Channels, featuring Tzachi Ben-Sasson, Head of VOC at Amdocs.
We are thrilled to extend an invitation to our upcoming event with only six days


In partnership with SAS, the European Customer Experience Organization (ECXO) presents Reframing the B2B Engagement Journey.
In partnership with SAS, the European Customer Experience Organization (ECXO) presents Reframing the B2B Engagement


Reframing the B2B Engagement Journey – CX On ECXO Executive Sessions
In partnership with SAS, the European Customer Experience Organization (ECXO) presents Reframing the B2B Engagement


Building a CX Driven B2B Operating Model by Eytan Hattem, Chief Customer Officer at Prodware.
The ECXO- European Customer Experience Organization is thrilled to present Building a CX Driven B2B


The European Customer Experience Organization – Upcoming Events, Research, and Activities for You
The European Customer Experience Organization – Upcoming Events, Research, and Activities for You


From CX to Distinctive Experiences with Joe Pine
The European Customer Experience Organization is delighted to announce Joe Pine, discussing From #CX to Distinctive Experiences with our CX community. https://ecxo.org/customer-experience-super-events-from-cx-to-distinctive-experiences-with-joe-pine/
#experienceeconomy #servicedesign


How AI will Change the Status Quo in CX in 2022 – ECXO In partnership with Five9
A Super CX Event: How AI Will Change the Status Quo in Customer Experience in 2022 – In partnership with Five9 and ECXO on February 23, 2 PM CET or 1 PM GMT


Journey Orchestration (JO) in Practice II by Ray Gerber at Thunderhead
The European Customer Experience Organization (ECXO) invites you to Journey Orchestration (JO) in Practice II by Ray Gerber at Thunderhead. You are all welcome to the open-access webinar with 120 places available. On February 16, 2 PM CET or 1 PM GMT.


eCXO day: Ron Kaufman, one of the best CX and EX Speakers around the Globe presenting in ECXO
Ron Kaufman, one of the best Customer and Employee Experience and Services Doers and Speakers around the globe, will present for eCXo Day


Tabitha Dunn guest speaker for ECXO announced
You are invited to our second event with the fantastic Tabitha Dunn, the Chief Customer Officer, Head of Customer Experience and Global Sales Excellence at Ericsson.


Dr. Marcell Vollmer first guest speaker for ECXO announced
Our first speaker will be Dr. Marcell Vollmer, Partner and Director at BCG, when 14th April 7 pm CET and 6 pm UK on zoom webinars.


ECXO partners with The CX Academy
We’re pleased that The CX Academy has chosen the ECXO – European Customer Experience Organization to be a partner of their top and practical CX education and certification program & we look forward to this fantastic collaboration