Auteur: Joao Pereira

Deze auteur heeft geschreven 47 artikelen
Lees meer over het artikel The Rise of Silent Services: Embracing Quietude in Customer Experience
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The Rise of Silent Services: Embracing Quietude in Customer Experience

Ever wished you could grab your coffee without the obligatory small talk? Or check out at a store without the “Did you find everything okay?” interrogation? Welcome to the rise of Silent Services—where customers decide when and how they interact, not the companies. From self-checkouts to silent haircuts, businesses are finally tuning in to the fact that sometimes, the best customer experience is the one that lets you just… be. Why is this shift happening? What do psychology and sociology say about our craving for quiet choices? And what does this mean for the future of CX? I dove deep into this fascinating trend—check out my latest article! #CustomerExperience #SilentServices #CXInnovation #CX #CXtrends #H2H #TheH2HExperiment #BusinessStrategy

Lees verderThe Rise of Silent Services: Embracing Quietude in Customer Experience
Lees meer over het artikel The Secret Mind of Consumers: A Jungian Adventure into Buying Behavior & Customer Experience
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The Secret Mind of Consumers: A Jungian Adventure into Buying Behavior & Customer Experience

Is Your Unconscious Mind Making Your Buying Decisions? Think you’re in full control of your purchases? Think again. Carl Jung’s theories on the unconscious mind reveal that our deep-seated desires, fears, and archetypes drive consumer behavior more than we realize. From luxury brands tapping into status aspirations to FOMO-inducing sales tactics, marketing isn’t just persuasion—it’s psychology in action. But it doesn’t stop at selling. Customer experience thrives on understanding the unconscious too. The brands that resonate the most are the ones that make consumers feel seen, understood, and emotionally connected—often without them even knowing why. 1) What role do Jungian archetypes play in branding? 2) How does synchronicity create “meant-to-be” buying moments? 3) Why is storytelling the ultimate tool in shaping brand loyalty? I explored all of this (and more) in my latest article. Check it out and let’s discuss—how much of your last purchase was REALLY your decision? #Psychology #Marketing #CustomerExperience #BrandStrategy #CarlJung #ConsumerBehavior #CX #H2H #TheH2HExperiment

Lees verderThe Secret Mind of Consumers: A Jungian Adventure into Buying Behavior & Customer Experience
Lees meer over het artikel One Journey to Rule Them All: What Frodo Can Teach Us About Customer Experience
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One Journey to Rule Them All: What Frodo Can Teach Us About Customer Experience

What Can The Lord of the Rings Teach Us About Customer Experience (CX)? Turns out, a lot more than you’d think! From Gandalf’s role as a trusted advisor to Frodo’s unpredictable journey (hello, customer journey mapping!), The Lord of the Rings is packed with powerful lessons for creating epic customer experiences. - Want to build a fellowship of loyal customers? - Turn complaints into growth opportunities (without facing a cave troll)? - Guide your customers like Gandalf guided Frodo? I’ve been a fan of epic fantasy since I was a teenager, and I couldn’t resist bringing a little Middle-earth magic into my latest article. So, if you love learning CX lessons through movies (and enjoy a little adventure along the way), this one’s for you! What’s the biggest CX lesson you’ve learned from an unexpected source? Share it in the comments! #CustomerExperience #CX #TheLordoftheRings #CustomerJourney #BusinessStrategy #Storytelling #H2H #TheH2HExperiment

Lees verderOne Journey to Rule Them All: What Frodo Can Teach Us About Customer Experience
Lees meer over het artikel Stop Pushing Products, Start Planting Solutions: Trust and Loyalty Through Value Selling
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Stop Pushing Products, Start Planting Solutions: Trust and Loyalty Through Value Selling

Stop Pushing Products, Start Planting Solutions In today’s competitive market, value selling isn’t just a strategy—it’s a game-changer. Instead of listing features, focus on solving your customers’ problems and creating experiences that resonate. This approach builds trust, drives loyalty, and makes your business unforgettable. Just like Dolce Vita, a small bakery that rediscovered its magic by shifting from selling pastries to creating meaningful connections with customers. Want to differentiate your business? Start listening. Solve real problems. Deliver value. The results? Loyal customers, a unique competitive edge, and a business that thrives. In the article you can find more details on the topic! I am curious to know what you think! Feel free to share your feedback! #ValueSelling #CustomerExperience #BusinessGrowth #SalesStrategy #CX #H2H #TheH2HExperiment #CustomerCentricity

Lees verderStop Pushing Products, Start Planting Solutions: Trust and Loyalty Through Value Selling
Lees meer over het artikel The Great Illusion: How Reality is Just a Matter of Perspective (and Why It Matters for Customer Experience)
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The Great Illusion: How Reality is Just a Matter of Perspective (and Why It Matters for Customer Experience)

Reality Check! Ever noticed how two people can experience the same event in completely different ways? From a baby’s giggle to a restaurant wait time, our perceptions shape our reality in surprising ways! Dive into the fascinating interplay of physics, psychology, and philosophy to uncover how understanding perception is the secret superpower every business needs to thrive. Join me on this wild ride through Einstein's relativity, Rashomon-style storytelling, and the art of customer experience! #Perception #CustomerExperience #BusinessWisdom #Einstein #Storytelling #CX #H2H #TheH2HExperiment

Lees verderThe Great Illusion: How Reality is Just a Matter of Perspective (and Why It Matters for Customer Experience)
Lees meer over het artikel Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack
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Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack

Turning the Tables on Customer Experience! In sales, waiting for your customers to come to you is a missed opportunity—think of it as driving without a map! Embracing a proactive sales process isn’t just a strategy; it’s a way to create meaningful connections. It’s about anticipating needs, offering personalized solutions, and checking in to genuinely add value. Key takeaway: Reactive sales leave customers feeling like just another number. Proactive sales make them feel prioritized and understood. Ready to transform your customer interactions and drive loyalty? Let’s chat about how to make every touchpoint intentional. #SalesStrategy #CustomerExperience #ProactiveApproach #Leadership #SalesSuccess #H2H #TheH2HExperiment #CX

Lees verderTurning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack
Lees meer over het artikel The Tale of Apex Gadgets: A Cautionary Tale of Ignoring Customer Experience
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The Tale of Apex Gadgets: A Cautionary Tale of Ignoring Customer Experience

After a refreshing holiday, I’m back with an important reminder for all businesses. Consider the story of **Apex Gadgets**—a once-beloved innovator that lost its way by neglecting customer experience. The founder, Max, focused solely on product innovation, dismissing complaints about poor support. The launch of the ApexSmart 5000 revealed their oversight, leading to frustrated customers and negative reviews that competitors like NovaTech eagerly capitalized on. This tale reminds us that regardless of how great your product is, ignoring customer feedback can be detrimental. As we enter 2025, let’s commit to prioritizing customer experience. What strategies are you implementing to listen to your customers? #CustomerExperience #BusinessLessons #Innovation #Leadership #2025Goals #CX #H2H #TheH2HExperiment

Lees verderThe Tale of Apex Gadgets: A Cautionary Tale of Ignoring Customer Experience