Inzicht van de leden
Joao Pereira

Revolutionize Your Business with Customer-centric Solutions using Design Thinking

Get ready to ride the waves of digital transformation and take your business to new heights! The digital age has brought about a sea of change, and one methodology shines like a lighthouse in the distance, leading the way to success. Yes, we’re talking about Design Thinking – the powerful approach that will help you enhance your customer experience and take your organization to the next level!

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Inzicht van de leden
Joao Pereira

Uncovering the Psychological Tactics That Drive Customer Purchases

This article highlights the importance of understanding the psychology behind customers’ buying behavior in order to improve customer experience. It emphasizes that by influencing customers’ decisions positively, businesses can craft more effective marketing strategies, drive sales, and build stronger relationships with their customers. It further explains that understanding the ‘why’ behind the customers’ decisions can help businesses meet their needs and exceed their expectations, ultimately leading to a joyful venture worth undertaking.

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Inzicht van de leden
Joao Pereira

The role of emotions in CX and how you can use them to design better experiences

Neuroscience is such a fascinating field of study!! And emotions are part of the human experience and as a consequence, a big part of the CX strategy.
Being intentional in designing experiences that trigger the desired emotions is essential to achieving brand loyalty and retention.
Check this article for some tips on how to stimulate these desired emotions.

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