The Rise of Silent Services: Embracing Quietude in Customer Experience
Ever wished you could grab your coffee without the obligatory small talk? Or check out at a store without the “Did you find everything okay?” interrogation?
Welcome to the rise of Silent Services—where customers decide when and how they interact, not the companies.
From self-checkouts to silent haircuts, businesses are finally tuning in to the fact that sometimes, the best customer experience is the one that lets you just… be.
Why is this shift happening? What do psychology and sociology say about our craving for quiet choices? And what does this mean for the future of CX?
I dove deep into this fascinating trend—check out my latest article!
#CustomerExperience #SilentServices #CXInnovation #CX #CXtrends #H2H #TheH2HExperiment #BusinessStrategy
The Secret Mind of Consumers: A Jungian Adventure into Buying Behavior & Customer Experience
Is Your Unconscious Mind Making Your Buying Decisions?
Think you’re in full control of your purchases? Think again.
Carl Jung’s theories on the unconscious mind reveal that our deep-seated desires, fears, and archetypes drive consumer behavior more than we realize. From luxury brands tapping into status aspirations to FOMO-inducing sales tactics, marketing isn’t just persuasion—it’s psychology in action.
But it doesn’t stop at selling. Customer experience thrives on understanding the unconscious too. The brands that resonate the most are the ones that make consumers feel seen, understood, and emotionally connected—often without them even knowing why.
1) What role do Jungian archetypes play in branding?
2) How does synchronicity create “meant-to-be” buying moments?
3) Why is storytelling the ultimate tool in shaping brand loyalty?
I explored all of this (and more) in my latest article. Check it out and let’s discuss—how much of your last purchase was REALLY your decision?
#Psychology #Marketing #CustomerExperience #BrandStrategy #CarlJung #ConsumerBehavior #CX #H2H #TheH2HExperiment
B2B CX – Strategy & Business Alignment
B2B CX – Strategy & Business Alignment Originally posted here with our full version: https://ecxo.org/how-to-lead-a-b2b-cx-transformation-program-and-avoid-costly-mistakes/ Introduction A successful Customer Experience (CX) transformation program must be
🌍✨ Celebrating International Women’s Day! ✨🌍
🌍✨ Celebrating International Women’s Day! ✨🌍 Article originally posted on the European Customer Experience Organization (ECXO.org): https://www.linkedin.com/pulse/celebrating-international-womens-day-abyaf/?trackingId=rUCyaB3WRbCbilqCSbHHlw%3D%3D Today, we honor the strength, resilience, and achievements
How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes
How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes Introduction: The Importance of CX Transformation in B2B Today’s business customers expect seamless,
One Journey to Rule Them All: What Frodo Can Teach Us About Customer Experience
What Can The Lord of the Rings Teach Us About Customer Experience (CX)?
Turns out, a lot more than you’d think!
From Gandalf’s role as a trusted advisor to Frodo’s unpredictable journey (hello, customer journey mapping!), The Lord of the Rings is packed with powerful lessons for creating epic customer experiences.
– Want to build a fellowship of loyal customers?
– Turn complaints into growth opportunities (without facing a cave troll)?
– Guide your customers like Gandalf guided Frodo?
I’ve been a fan of epic fantasy since I was a teenager, and I couldn’t resist bringing a little Middle-earth magic into my latest article. So, if you love learning CX lessons through movies (and enjoy a little adventure along the way), this one’s for you!
What’s the biggest CX lesson you’ve learned from an unexpected source? Share it in the comments!
#CustomerExperience #CX #TheLordoftheRings #CustomerJourney #BusinessStrategy #Storytelling #H2H #TheH2HExperiment