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Read more about the article The Missing Metric: Why We Should Measure Emotion, Not Just Satisfaction
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The Missing Metric: Why We Should Measure Emotion, Not Just Satisfaction

Introducing the Emotional Impact Score (EIS), a new customer experience metric that goes beyond NPS and CSAT to measure how interactions truly make customers feel. Backed by behavioral science, emotional granularity, and the peak-end rule, EIS helps companies uncover hidden drivers of loyalty, reduce negative emotions, and design experiences that customers remember and return for. Learn more about it in this article!

Continuar LendoThe Missing Metric: Why We Should Measure Emotion, Not Just Satisfaction
Read more about the article Who Moved My Customer?
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Who Moved My Customer?

In Who Moved My Customer?, Joao Pereira explores how customer behavior evolves faster than most companies can adapt. Using insights from behavioral science, nudge theory, and habit design, this article reveals why loyalty is a daily choice, not a lifetime guarantee. Learn how to spot early signs of customer drift, reduce friction, and keep your brand experience fresh so customers stay engaged before they wander to competitors.

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Read more about the article Fix Your Internal Communication Before You Fix Your Chatbot
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Fix Your Internal Communication Before You Fix Your Chatbot

Many companies rush to fix their chatbots without addressing the real issue: broken internal communication. In this practical and provocative article, discover how poor knowledge flow, inconsistent policies, and siloed updates silently sabotage customer experience. Learn how to audit your internal systems, streamline information sharing, and create a reliable knowledge architecture that empowers employees and improves automation results. Fix your internal comms—then your chatbot will finally work.

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Read more about the article AI Can’t Save You from Mediocrity
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AI Can’t Save You from Mediocrity

Discover why artificial intelligence can’t fix broken customer experiences or toxic workplace cultures. In this bold CX article, we explore how automating mediocre service only amplifies poor design, emotional disconnect, and internal dysfunction. Backed by insights from neuroscience, philosophy, and human experience strategy, learn practical steps to align AI with empathy, purpose, and real human value. #CX , #AI , #HumanExperience , #EX , #Automation , #DigitalEmpathy , #OrganizationalCulture , #HXRevolution , #Neuroscience , #Philosophy , #EmpathyAtScale , #TheH2HExperiment

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Read more about the article Before CX Had a Name: How a 1993 Article & Book Launched the Personalization Revolution
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Before CX Had a Name: How a 1993 Article & Book Launched the Personalization Revolution

Before CX Had a Name: How a 1993 Article and Book Launched the Personalization Revolution A Brief Introduction to the Origins of Personalization The concept of personalization in marketing took…

Continuar LendoBefore CX Had a Name: How a 1993 Article & Book Launched the Personalization Revolution
Read more about the article CX Won’t Save You if Your Culture Sucks
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CX Won’t Save You if Your Culture Sucks

Discover why customer experience (CX) efforts fail without a strong company culture. This article explores the deep connection between employee experience (EX) and CX, using insights from neuroscience, psychology, and leadership practices. Learn how toxic work environments silently destroy customer trust—and get practical strategies to align culture and experience from the inside out.

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Read more about the article Stop Measuring NPS. Start Measuring Regret.
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Stop Measuring NPS. Start Measuring Regret.

Discover why Net Promoter Score (NPS) may no longer be the most reliable metric for customer experience. This article explores the power of measuring customer regret instead—offering a deeper, emotionally-driven alternative backed by neuroscience, psychology, and practical CX insights. Learn how to ask the right questions, decode customer disappointment, and turn regret into transformation.

Continuar LendoStop Measuring NPS. Start Measuring Regret.