ECXO Executives sessions1
ECXO Executives sessions1

In partnership with SAS, the European Customer Experience Organization (ECXO) presents Reframing the B2B Engagement Journey. We are excited to invite you to join our live conversation with Amir Sohrabi, Emma, and Carlos on April 26th at 2 PM CET or 1 PM GMT. 

Digital and Human engagement are where your company experience starts; let’s learn from the best companies how to do that right with your company flavor.

This webinar will discuss the following points and will answer your questions that you can post upfront below on our Linkedin main event page.

  • How to develop the so-needed emotional connection in your early engagement 
  • How to deliver and generate a great experience from the first digital and human interactions. 
  • How your teams can use data and analytics to understand their customers better and tailor their sales approach accordingly.
  • What are those companies doing differently during the initial journey after their initial digital and human experience? That helps them to achieve better outcomes.
  • How to create something unique for your B2B customer too? 
  • How do you express natural empathy in engagement B2B in different cultures? 
  • Expressing natural empathy in engagement B2B, is this not for all? How can your culture adapt?

Many other vital points, suggestions, and practical ideas add value to your company experience. You can be part of the discussion by asking questions upfront or during the webinar. 

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Learn from the outstanding global companies, SAS, Oracle, and a small growing Finnish startup called @Lumoa, which is also doing a great job in CX. 

Who are our panelists?

Amir Sohrabi is RVP and Head of Digital Transformation EMEA & Asia at SAS. He is responsible for engaging with SAS’ key clients across industries, supporting their Digital Transformation journey. In addition to his client-facing engagements, Amir is responsible for driving SAS’ performance office initiatives across Emerging EMEA & AP  regions.

 Emma Sutton, Chief Experience Officer EMEA at Oracle.

 Emma leads Oracle Applications across Europe, the Middle East, and Africa. In her role, Emma focuses on helping organizations understand how they transform their business and find creative and innovative solutions to help them move closer to their customers. Emma works with companies of all sizes to enable them to utilize the cloud to deliver better engagement, results, and efficiencies. She is passionate about helping Oracle’s customers create empathy for their brands with their customers and deliver meaningful interactions that enable them to impact their bottom line.

Carlos del Corral, CEO at Lumoa. Carlos, is a passionate customer-centric leader with love for data and innovation. With a background in leading technology companies such as Nokia or Microsoft and as founder and CEO of Lumoa, he has experienced firsthand and advised some of the best global brands on delivering exceptional customer experiences.

ECXO Facilitation top Team:

Christopher Brooks, a Global Customer Experience Consultant and Managing Director of international CX practice Lexdengroup 

He helps organizations improve their outcomes through customer-world-led thinking where great CX practice creates betterment for all involved; customers, employees, communities, society, and shareholders. 

 Christopher is a customer strategist with over 20 years of agency, clientside, and consultancy experience working with corporates across Europe, Asia, and the Americas. In everything, he does look to the outcome as the goal rather than the challenge to overcome or fix. With this in mind, he helps brands attract and retain committed and content customers who value and invest in a better experience.

  Tulio Milman is an international, recognized business storytelling expert and adviser with a journalism degree, Marketing in Barcelona, and specializations from Wharton. As a journalist, Tulio interviewed top business leaders and Nobel prize winners throughout his career as an international journalist.

Join us for a practical discussion with top engagement, customer experience, revenue generation, and growth-responsible global leaders. Our panelists and experts will discuss other vital points, suggestions, and practical ideas that can add value to your company experience. You can participate in the discussion by asking questions upfront or during the webinar.


Become an Open Access CX Professional Business Network member:

Check us out here:

Subscribe to our Webinar: