#Customerexperience

Read more about the article The Anatomy of a “No”: How to Deny a Customer Without Destroying Trust
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The Anatomy of a “No”: How to Deny a Customer Without Destroying Trust

Why saying "It's company policy" literally causes physical pain to your customers. Neuroscience shows us that the human brain processes social rejection in the exact same neural regions that process physical pain. When a customer asks for a refund or a feature and your team hides behind "company policy," the customer's brain doesn't process it as a business rule. Their amygdala processes it as tribal rejection. It triggers an immediate "fight or flight" response. In my new article series focusing on the deep communication skills of CX, we are dissecting the most dreaded scenario: Delivering a "No".

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Read more about the article Designing CX for Non‑Human Customers: AI Agents, APIs, and Machines as Users
Eglobalis Ricardo Saltz Gulko

Designing CX for Non‑Human Customers: AI Agents, APIs, and Machines as Users

Designing CX for Non‑Human Customers: AI Agents, APIs, and Machines as Users Originally published on Eglobalis: https://www.eglobalis.com/designing-cx-for-non%e2%80%91human-customers-ai-agents-apis-and-machines-as-users/# The Rise of Non‑Human “Customers” Traditional customer experience (CX) design assumes a human…

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Read more about the article AI in CX Is Not the Problem — Escalation Failures Are the Real Trust Gap
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AI in CX Is Not the Problem — Escalation Failures Are the Real Trust Gap

AI in CX Is Not the Problem — Escalation Failures Are the Real Trust Gap Originally published on Eglobalis: https://www.eglobalis.com/ai-in-cx-is-not-the-problem-escalation-failures-are-the-real-trust-gap/ Why trust in AI-driven CX is breaking now Business buyers…

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Read more about the article The Language of Experience Certainty
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The Language of Experience Certainty

Imagine your flight is canceled and you are going to miss a wedding. You finally reach the gate agent, panicking, and they say: "I'll try to get you on the next flight." Does your anxiety go down? No. It spikes. Why? Because "I'll try" is the language of passive hope. It leaves a massive door open for failure. It tells the customer, "I'm going to make a mild attempt, but when it doesn't work, don't blame me." When a customer's world feels chaotic, they don't want your effort. They want your certainty. In his latest article, The Language of Certainty, Joao Pereira explains how a culture of "Defensive Customer Service" has accidentally trained our agents to speak like politicians—committing to nothing just to protect their QA scores.

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