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Read more about the article Are Loyalty Programs Bribes in Disguise?
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Are Loyalty Programs Bribes in Disguise?

This article argues that most loyalty programs are transactional bribes disguised as relationships, built on discounts and points rather than a true connection. Drawing on behavioral science and customer experience insights, this article critiques traditional schemes and offers a new path to loyalty through trust, identity, belonging, and purpose-driven engagement that adds real value to the customer-brand relationship.

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Read more about the article The Peak-End Rule in Action: When a Good Ending Covers a Bad Beginning
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The Peak-End Rule in Action: When a Good Ending Covers a Bad Beginning

This article illustrates Daniel Kahneman’s peak-end rule through a real-life customer service story: wrongful charges on a credit card were overshadowed by a quick and positive resolution. This article examines how endings influence customer memory, why some companies may design journeys that capitalize on this bias, and what CX leaders should do to foster trust rather than masking poor practices.

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Read more about the article My CX Crystal Ball: 5 Uncomfortable Trends That Will Shape the Next 5 Years
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My CX Crystal Ball: 5 Uncomfortable Trends That Will Shape the Next 5 Years

Five bold, non-mainstream predictions that will redefine customer experience over the next five years. From the death of the average customer to the rise of Emotional ROI, the end of privacy, the AI/automation paradox, and reputation shifts to private channels, this crystal-ball forecast explores how these trends will disrupt CX and what business leaders can do now to stay ahead. Check these controversial crystal-ball future visions for CX in this article!

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Read more about the article Experience Debt: The Hidden Tax You’re Already Paying
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Experience Debt: The Hidden Tax You’re Already Paying

Experience debt is the silent killer of customer satisfaction and brand loyalty. In this article, we explore how delayed decisions, neglected CX improvements, and friction-filled touchpoints quietly erode customer trust and employee morale. Backed by behavioral science, philosophy, and real-world insight, the piece highlights why experience debt accumulates, how it impacts business performance, and what companies can do to fix it. Learn how to identify emotional friction, reduce customer effort, and design a human-centric experience that’s both memorable and sustainable.

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Read more about the article Frontline Empowerment as a CX Strategy

Frontline Empowerment as a CX Strategy

Discover why frontline empowerment is the secret weapon for outstanding customer experience. In this article, we explore how giving frontline employees the autonomy, tools, and trust to act improves CX, boosts team morale, and drives innovation. Learn practical strategies to build a culture of empowerment that transforms every customer interaction. #HumanExperience #CustomerExperience #Leadership #CXStrategy #Empowerment #EX #BANI #HXRevolution #TheH2HExperiment

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Read more about the article Customer Journey Mapping 2.0: From Linear Fantasy to Adaptive Reality
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Customer Journey Mapping 2.0: From Linear Fantasy to Adaptive Reality

Why traditional journey maps don't capture real customer behavior Are you tired of the old, predictable customer journey maps that fail to reflect how people actually behave? Discover the engaging world of Journey Mapping 2.0, where paths are no longer linear but adaptive, reflecting the chaos and complexity of real human emotions and behaviors. Dive into this transformational approach and learn how you can design better experiences by understanding the true, unpredictable nature of customer journeys. Ready to embrace the mess and craft journeys that resonate with reality? Join us in exploring this innovative and exciting perspective.

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Read more about the article The HX Employee – From Productivity to Purpose
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The HX Employee – From Productivity to Purpose

We don’t need more “engagement programs.” We need more meaningful work. The future of work isn’t about squeezing more productivity out of people. It’s about helping them feel alive again. In Article 6 of The HX Revolution, we explore a critical shift: - Why traditional engagement strategies fail - What neuroscience tells us about motivation (spoiler: it’s not money) - How purpose, autonomy, and emotional connection transform employee experience - Plus: 5 practical ways to help your people move from surviving… to mattering Because humans are not resources. They’re the reason. And when we start designing work around meaning instead of metrics, we don’t just get better results—we build better lives. Read the full article and let me know: What’s one thing that gave you purpose at work this month? What energized you? #HumanExperience #HX #EmployeeExperience #Purpose #Leadership #Neuroscience #TheHXRevolution #OrganizationalCulture #WorkplaceTransformation #CX #CustomerExperience #EX #EmployeeExperience #PX #PartnerExperience #H2H #TheH2HExperiment

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