The Economics of Trust in AI‑Driven CX Originally published at: https://www.eglobalis.com/the-economics-of-trust-in-ai-driven-cx/ Introduction Enterprise customer experience has moved into a “hard work” phase where boards demand measurable ROI, not AI novelty.…
CX Gap Discovery: When AI Is Necessary—and When It Isn’t AI or Not—That Is the Question for Your Company. Originally published at: https://www.eglobalis.com/cx-gap-discovery-when-ai-is-necessary-and-when-it-isnt/ Executive summary Most B2B organisations do not…
From Systems to Signals: How Real-Time Data Are Rewriting B2B CX Originally published on Eglobalis: https://www.eglobalis.com/from-systems-to-signals-how-real-time-data-are-rewriting-b2b-cx/ Introduction: B2B companies have long relied on static systems of record – CRM databases,…
Is Average Handling Time (AHT) hurting your CX? Discover the "Metric Detox" framework to replace speed with quality and reduce failure demand today.
Is your C-Suite out of touch? Learn why "The Executive Trench" initiative is vital for closing the empathy gap and fixing broken CX processes from the inside out.
Designing CX for Non‑Human Customers: AI Agents, APIs, and Machines as Users This article was originally published in full on Eglobalis https://www.eglobalis.com/designing-cx-for-non%e2%80%91human-customers-ai-agents-apis-and-machines-as-users/ The Rise of Non‑Human “Customers” Traditional customer…
This article argues that most loyalty programs are transactional bribes disguised as relationships, built on discounts and points rather than a true connection. Drawing on behavioral science and customer experience insights, this article critiques traditional schemes and offers a new path to loyalty through trust, identity, belonging, and purpose-driven engagement that adds real value to the customer-brand relationship.