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Read more about the article Culture Is Not a Deck of Slides
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Culture Is Not a Deck of Slides

Culture isn’t what you say. It’s what you water. You can have the best strategy, the smartest people, and a wall of inspiring values… But if the soil is toxic, nothing will grow. In Article 5 of The HX Revolution, I explore why culture is not a deck of slides—it’s a living, breathing organism. It’s the emotional climate your people operate in. The invisible force that shapes behavior, trust, and transformation. In this article, we’ll talk about: 🌱 Why culture behaves like a garden (yes, really) ⚛️ What quantum physics and the observer effect have to teach us about leadership 🧠 How psychological safety isn’t a “soft” idea—it’s the foundation of performance 🛠 And most importantly: 5 practical actions you can take this week to start embedding HX into your culture If you want a culture of growth, safety, and transformation—you have to tend to it. 👇 Read the full article and let’s reflect together: What kind of garden are you growing in your company? #HumanExperience #HX #CompanyCulture #PsychologicalSafety #OrganizationalChange #Leadership #Transformation #TheHXRevolution #CX #CustomerExperience #EX #EmployeeExperience #H2H #The H2HExperiment

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Read more about the article Beyond CX and EX: The Birth of HX
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Beyond CX and EX: The Birth of HX

CX + EX ≠ Real Transformation Businesses have spent years perfecting Customer Experience (CX) and Employee Experience (EX)—but let’s be honest… why does it still feel like something is missing? - Customers get seamless transactions, yet loyalty feels fragile. - Employees get perks and engagement programs, yet burnout is at an all-time high. - Companies optimize processes, yet true innovation and connection seem out of reach. Here’s the problem: CX and EX are only pieces of the puzzle—but nobody’s looking at the full picture. Enter HX—Human Experience. It’s not about isolated interactions—it’s about the entire human ecosystem of a business. It connects employees, customers, and leadership into a dynamic, interdependent system where experience isn’t just designed—it’s lived. In my latest article, I break down why CX and EX alone don’t cut it anymore—and how HX is the future of real, lasting transformation. Read the full article and let’s talk: Is your company still playing the CX/EX game, or are you ready to lead the HX revolution? #HumanExperience #HX #Leadership #BusinessTransformation #FutureOfWork #Psychology #Innovation #H2H #TheH2Hexperiment #CX #EX #CustomerExperience

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Read more about the article 🌍✨ Celebrating International Women’s Day! ✨🌍
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🌍✨ Celebrating International Women’s Day! ✨🌍

🌍✨ Celebrating International Women’s Day! ✨🌍 Article originally posted on the European Customer Experience Organization (ECXO.org): https://www.linkedin.com/pulse/celebrating-international-womens-day-abyaf/?trackingId=rUCyaB3WRbCbilqCSbHHlw%3D%3D Today, we honor the strength, resilience, and achievements of women who lead, inspire,…

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Read more about the article One Journey to Rule Them All: What Frodo Can Teach Us About Customer Experience
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One Journey to Rule Them All: What Frodo Can Teach Us About Customer Experience

What Can The Lord of the Rings Teach Us About Customer Experience (CX)? Turns out, a lot more than you’d think! From Gandalf’s role as a trusted advisor to Frodo’s unpredictable journey (hello, customer journey mapping!), The Lord of the Rings is packed with powerful lessons for creating epic customer experiences. - Want to build a fellowship of loyal customers? - Turn complaints into growth opportunities (without facing a cave troll)? - Guide your customers like Gandalf guided Frodo? I’ve been a fan of epic fantasy since I was a teenager, and I couldn’t resist bringing a little Middle-earth magic into my latest article. So, if you love learning CX lessons through movies (and enjoy a little adventure along the way), this one’s for you! What’s the biggest CX lesson you’ve learned from an unexpected source? Share it in the comments! #CustomerExperience #CX #TheLordoftheRings #CustomerJourney #BusinessStrategy #Storytelling #H2H #TheH2HExperiment

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Read more about the article The Great Illusion: How Reality is Just a Matter of Perspective (and Why It Matters for Customer Experience)
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The Great Illusion: How Reality is Just a Matter of Perspective (and Why It Matters for Customer Experience)

Reality Check! Ever noticed how two people can experience the same event in completely different ways? From a baby’s giggle to a restaurant wait time, our perceptions shape our reality in surprising ways! Dive into the fascinating interplay of physics, psychology, and philosophy to uncover how understanding perception is the secret superpower every business needs to thrive. Join me on this wild ride through Einstein's relativity, Rashomon-style storytelling, and the art of customer experience! #Perception #CustomerExperience #BusinessWisdom #Einstein #Storytelling #CX #H2H #TheH2HExperiment

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