Experience management will test your ability to adapt to a new AI reality. As you sit down, you become your own integrated leverage tool. It's impossible to deliver a consistent,…
Unleashing the Power of Real-Time Data: Enhancing Customer Understanding Article source: https://www.eglobalis.com/harnessing-real-time-data-for-improved-customer-experience-understanding/ In a recent article we talked about the widening gap in Europe in customer experience maturity. We thought…
Article source: The Rising Tide of Brand Purpose in B2B https://www.eglobalis.com/the-rising-tide-of-brand-purpose-in-b2b/ There's an old adage in customer experience. Where B2C goes, B2B follows. But, the distinction between the two is…
CX design is no longer just about aesthetics. It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. But, many European firms still have a long…
We are thrilled to announce and extend our invitation to you for an exciting and informative discussion: "Creating Engaging Experiences in Real-time," presented by the ECXO in collaboration with SAS.…
If you’re a marketer, chances are you’ve heard about MadTech. But if you haven’t, don’t worry – it’s never too late to join the party. So let’s dive into what…
ITIL CSI and CX Closed Loop are two approaches that share important similarities in their objectives, processes, and benefits of continual improvement. Although they also have some differences in their scope, methods, and requirements both approaches can help organizations achieve better outcomes for their customers and stakeholders.