Personalisation and hyperpersonalisation are as old the dinosaurs. In the same year Jurassic Park arrived in our cinemas (1993), Don Peppers and Martha Rogers predicted in their great book,The One…
How AI and GenAI Are Shaking the Status Quo in Customer Experience (CX) As you know, the potential for artificial intelligence and generative artificial intelligence (GenAI) to transform every part…
The European Customer Experience Organization (ECXO) is Proud to Present Karen Jaw-Madson - Innovator in 'Culture Your Corporate Culture' speaking about Connecting Culture, CX and EX for Impact When? November 16 at…
🌟✨ Celebrating CX Day Everyday: In the ECXO, Where Passion Meets Experience! ✨🌟 Dear ECXO and Global CX Community, Every day is a chance to embrace and enhance the customer…
Integrating touchpoint technologies is a strategic imperative as we all know to create the types of omnichannel experiences that business buyers experience when they purchase something from a consumer brand.…
Unleashing the Power of Real-Time Data: Enhancing Customer Understanding Article source: https://www.eglobalis.com/harnessing-real-time-data-for-improved-customer-experience-understanding/ In a recent article we talked about the widening gap in Europe in customer experience maturity. We thought…
Real-time marketing is about engaging with the customer whenever and wherever they are in their buying journey. Making the most of customer data by using analytics to better understand who…