The Secret Mind of Consumers: A Jungian Adventure into Buying Behavior & Customer Experience
Is Your Unconscious Mind Making Your Buying Decisions? Think you’re in full control of your purchases? Think again. Carl Jung’s theories on the unconscious mind reveal that our deep-seated desires, fears, and archetypes drive consumer behavior more than we realize. From luxury brands tapping into status aspirations to FOMO-inducing sales tactics, marketing isn’t just persuasion—it’s psychology in action. But it doesn’t stop at selling. Customer experience thrives on understanding the unconscious too. The brands that resonate the most are the ones that make consumers feel seen, understood, and emotionally connected—often without them even knowing why. 1) What role do Jungian archetypes play in branding? 2) How does synchronicity create “meant-to-be” buying moments? 3) Why is storytelling the ultimate tool in shaping brand loyalty? I explored all of this (and more) in my latest article. Check it out and let’s discuss—how much of your last purchase was REALLY your decision? #Psychology #Marketing #CustomerExperience #BrandStrategy #CarlJung #ConsumerBehavior #CX #H2H #TheH2HExperiment
