Experience management will test your ability to adapt to a new AI reality. As you sit down, you become your own integrated leverage tool. It's impossible to deliver a consistent,…
Batch AND Real-time Marketing Analytics, instead of Batch OR Real-time Using technology and analytics to support marketing is not especially new. It is fair to say that it has been…
Article source: The Rising Tide of Brand Purpose in B2B https://www.eglobalis.com/the-rising-tide-of-brand-purpose-in-b2b/ There's an old adage in customer experience. Where B2C goes, B2B follows. But, the distinction between the two is…
Real-time marketing is about engaging with the customer whenever and wherever they are in their buying journey. Making the most of customer data by using analytics to better understand who…
Customer Centricity can only be successful when each and every department, discipline, and person in the organization is aligned and consistent in their Seeing + Being + Doing.
CX design is no longer just about aesthetics. It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. But, many European firms still have a long…
We are thrilled to extend an invitation to our upcoming event with only six days to go, subscribe on ZOOM to ensure your seat: https://us02web.zoom.us/webinar/register/WN_1VhRbbv8SPa1ePeHQ8cDtA#/registration The European Customer Experience Organization (ECXO) is excited…