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Read more about the article Beyond CX and EX: The Birth of HX
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Beyond CX and EX: The Birth of HX

CX + EX ≠ Real Transformation Businesses have spent years perfecting Customer Experience (CX) and Employee Experience (EX)—but let’s be honest… why does it still feel like something is missing? - Customers get seamless transactions, yet loyalty feels fragile. - Employees get perks and engagement programs, yet burnout is at an all-time high. - Companies optimize processes, yet true innovation and connection seem out of reach. Here’s the problem: CX and EX are only pieces of the puzzle—but nobody’s looking at the full picture. Enter HX—Human Experience. It’s not about isolated interactions—it’s about the entire human ecosystem of a business. It connects employees, customers, and leadership into a dynamic, interdependent system where experience isn’t just designed—it’s lived. In my latest article, I break down why CX and EX alone don’t cut it anymore—and how HX is the future of real, lasting transformation. Read the full article and let’s talk: Is your company still playing the CX/EX game, or are you ready to lead the HX revolution? #HumanExperience #HX #Leadership #BusinessTransformation #FutureOfWork #Psychology #Innovation #H2H #TheH2Hexperiment #CX #EX #CustomerExperience

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Read more about the article The Rise of Silent Services: Embracing Quietude in Customer Experience
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The Rise of Silent Services: Embracing Quietude in Customer Experience

Ever wished you could grab your coffee without the obligatory small talk? Or check out at a store without the “Did you find everything okay?” interrogation? Welcome to the rise of Silent Services—where customers decide when and how they interact, not the companies. From self-checkouts to silent haircuts, businesses are finally tuning in to the fact that sometimes, the best customer experience is the one that lets you just… be. Why is this shift happening? What do psychology and sociology say about our craving for quiet choices? And what does this mean for the future of CX? I dove deep into this fascinating trend—check out my latest article! #CustomerExperience #SilentServices #CXInnovation #CX #CXtrends #H2H #TheH2HExperiment #BusinessStrategy

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Read more about the article The Secret Mind of Consumers: A Jungian Adventure into Buying Behavior & Customer Experience
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The Secret Mind of Consumers: A Jungian Adventure into Buying Behavior & Customer Experience

Is Your Unconscious Mind Making Your Buying Decisions? Think you’re in full control of your purchases? Think again. Carl Jung’s theories on the unconscious mind reveal that our deep-seated desires, fears, and archetypes drive consumer behavior more than we realize. From luxury brands tapping into status aspirations to FOMO-inducing sales tactics, marketing isn’t just persuasion—it’s psychology in action. But it doesn’t stop at selling. Customer experience thrives on understanding the unconscious too. The brands that resonate the most are the ones that make consumers feel seen, understood, and emotionally connected—often without them even knowing why. 1) What role do Jungian archetypes play in branding? 2) How does synchronicity create “meant-to-be” buying moments? 3) Why is storytelling the ultimate tool in shaping brand loyalty? I explored all of this (and more) in my latest article. Check it out and let’s discuss—how much of your last purchase was REALLY your decision? #Psychology #Marketing #CustomerExperience #BrandStrategy #CarlJung #ConsumerBehavior #CX #H2H #TheH2HExperiment

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Read more about the article One Journey to Rule Them All: What Frodo Can Teach Us About Customer Experience
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One Journey to Rule Them All: What Frodo Can Teach Us About Customer Experience

What Can The Lord of the Rings Teach Us About Customer Experience (CX)? Turns out, a lot more than you’d think! From Gandalf’s role as a trusted advisor to Frodo’s unpredictable journey (hello, customer journey mapping!), The Lord of the Rings is packed with powerful lessons for creating epic customer experiences. - Want to build a fellowship of loyal customers? - Turn complaints into growth opportunities (without facing a cave troll)? - Guide your customers like Gandalf guided Frodo? I’ve been a fan of epic fantasy since I was a teenager, and I couldn’t resist bringing a little Middle-earth magic into my latest article. So, if you love learning CX lessons through movies (and enjoy a little adventure along the way), this one’s for you! What’s the biggest CX lesson you’ve learned from an unexpected source? Share it in the comments! #CustomerExperience #CX #TheLordoftheRings #CustomerJourney #BusinessStrategy #Storytelling #H2H #TheH2HExperiment

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Read more about the article The Great Illusion: How Reality is Just a Matter of Perspective (and Why It Matters for Customer Experience)
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The Great Illusion: How Reality is Just a Matter of Perspective (and Why It Matters for Customer Experience)

Reality Check! Ever noticed how two people can experience the same event in completely different ways? From a baby’s giggle to a restaurant wait time, our perceptions shape our reality in surprising ways! Dive into the fascinating interplay of physics, psychology, and philosophy to uncover how understanding perception is the secret superpower every business needs to thrive. Join me on this wild ride through Einstein's relativity, Rashomon-style storytelling, and the art of customer experience! #Perception #CustomerExperience #BusinessWisdom #Einstein #Storytelling #CX #H2H #TheH2HExperiment

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Read more about the article Growth vs. Customer Experience: A Dilemma?
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Growth vs. Customer Experience: A Dilemma?

Are you struggling to balance growth and exceptional customer experience in your business? You're not alone! Nowadays, the pressure to scale can often overshadow the need for personalized service. But what if I told you that the key to sustained growth lies in enhancing your customer experience? In my latest article, I explore how evolving customer expectations and effective communication can create a perfect partnership between growth and CX. Curious to learn how to turn your customer experience into a growth engine? Let’s discuss how we can embrace this approach together! #BusinessGrowth #CX #Leadership #BusinessTransformation #LeadershipDevelopment #TeamSuccess #customerexperience #h2h #TheH2HExperiment

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Read more about the article Customer Success Uncovered: How SaaS and Manufacturing Win with Tailored Strategies
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Customer Success Uncovered: How SaaS and Manufacturing Win with Tailored Strategies

🚀 Customer Success: The Secret Sauce for Industry Leaders in SaaS and Manufacturing! 🏭💻 In today’s fast-paced business world, customer success has emerged as a game-changer, shaping how companies foster loyalty, drive retention, and unlock sustainable growth. But did you know that implementing customer success strategies in SaaS and manufacturing industries can be as different as night and day? 🌗 🔑 In SaaS: With frequent product updates and dynamic customer needs, SaaS teams focus on agility and engagement. They work proactively to educate clients on new features, optimize usage, and deliver immediate value. Think Slack hosting webinars for every feature launch or Zoom empowering users to navigate its evolving tools! 🔧 In Manufacturing: Here, the game is long-term. Customer success revolves around relationship-building, reliability, and strategic support. Imagine Caterpillar ensuring maximum uptime with tailored maintenance plans or Volvo Trucks leveraging telematics to optimize fleet efficiency over the years. The secret? Both industries share the same goal: happy, thriving customers. However, their paths to success are uniquely tailored to the nature of their products and customer expectations. Curious about the specific strategies and real-world examples? Check out my full analysis where I compare SaaS agility with manufacturing’s strategic depth! 💡 👉 How is your company tailoring customer success to its industry? Let’s discuss it! 👇 #CustomerSuccess #SaaS #Manufacturing #BusinessGrowth #CustomerEngagement #CX #CustomerExperience #H2H #TheH2HExperiment

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